Decibel Builds Integration with Adobe Audience Manager

Marketers Are Now Able to Target Customers Based on Their Digital Experiences

Decibel, a leader in digital experience intelligence for enterprise businesses, announced at Adobe Summit EMEA a new integration with the Adobe Experience Cloud. In addition to existing integrations with Adobe Analytics, Adobe Target and Adobe Launch, Decibel has now added an integration with Adobe Audience Manager. The new product integration will allow marketers to activate the metrics from a visitor’s Digital Experience Score (DXS) in Audience Manager. Mutual customers of Adobe Experience Cloud and Decibel include Toyota, First National Bank of Omaha, TUI and Allstate.

At @AdobeSummit EMEA, @DecibelInsight announced a new integration with the Adobe Experience Cloud, enabling #marketers to target customers based on their digital experiences

“The Decibel and Adobe Audience Manager integration enables joint customers to utilize and activate Decibel’s DXS data with not only Audience Manager, but also with Adobe Target, Adobe Campaign and Adobe Ad Cloud,” said Ben Harris, CEO and co-founder, Decibel. “Now, virtually any Adobe Experience Cloud customer can further maximize their investment in Adobe by leveraging Decibel’s experience intelligence.”

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Through this integration, joint customers will be able to segment and re-target customers based on their digital experiences by:

  • Creating DXS Audiences – Create audiences in Decibel based on DXS scoring components (e.g., engagement, frustration)
  • Onboarding to Audience Manager – Easily share custom DXS segments to Audience Manager
  • Combining and Creating Segments – Understand the overlap of Decibel and Adobe segments; combine with other 1st, 2nd and 3rd party data sources and create new look-alike segments
  • Activating Cross-Channel Audiences – Activate DXS segments for onsite personalization with Adobe Target, email marketing with Adobe Campaign and for offsite re-targeting platforms, including Adobe Ad Cloud

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“Today’s marketers are striving to optimize the customer experience more than ever,” said Cody Crnkovich, head of platform partners and strategy, Adobe. “The combined Decibel and Adobe solution can help companies drive a more impactful multichannel experience, as well as provide an enriched view of visitor experiences and a deeper understanding of the behavioral cause-and-effect behind them.”

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