DXC Technology Acquires Customer Experience Consultancy Bluleader

Positions DXC Oxygen as a leading provider of SAP Customer Experience solutions

DXC Technology, the world’s leading independent, end-to-end IT services company, announced it has acquired Bluleader, an award-winning Australian consulting company focused on delivering Customer Experience (CX) solutions.

“With a strong track record of selling and implementing SAP CX Solutions, Bluleader will expand DXC’s customer portfolio and accelerate the growth of DXC’s Oxygen practice,” said Seelan Nayagam, managing director, DXC Technology, Australia & New Zealand.

Bluleader was recently awarded SAP 2019 CX Partner of the Year ANZ and 2019 CX Partner of the Year APJ.

“We are excited about expanding the reach of Bluleader into DXC’s diversified client base, so that our employees are engaged in interesting, challenging and career-enhancing projects,” said Robin Apfel, managing director, Bluleader. “This combination will enable us to leverage DXC’s market presence, intellectual property and expertise to expand the size and scale of Bluleader as part of DXC Oxygen’s Integrated Practice.”

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Increasingly, enterprise clients are seeking a complete view of the customer and competing to deliver personalized customer experiences as part of their brand promise. The addition of Bluleader will strengthen DXC’s SAP practice, DXC Oxygen, and further provide clients with integrated solutions across the entire SAP Customer Experience portfolio.

“The acquisition of Bluleader is an integral part of DXC’s commitment to continue to grow and invest in SAP-based customer experience solutions and more broadly our SAP Practice, with the joint strategic goal of achieving our position as the number one SAP partner in Australia and New Zealand,” said Seelan Nayagam, managing director, DXC Technology in Australia & New Zealand. “With a strong track record of selling and implementing SAP CX Solutions, Bluleader will expand DXC’s customer portfolio and accelerate the growth of DXC’s Oxygen practice.”

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With customer experience at the centre of most organizational strategies, this acquisition strengthens DXC’s ability to help clients acquire and retain customers as well as grow market share. Bluleader’s CX innovations will be scaled globally to address the CRM, eCommerce and eMarketing needs of our clients to help them improve their customers’ experience.

“Bluleader has grown to a team in excess of 80 CX specialists and we are proud to provide services to over 40 clients across Australia and New Zealand (ANZ),” said Marco Formaggio, Bluleader’s founder. Bluleader’s client portfolio includes prominent household names such as Lion, Transport for New South Wales, Metcash, Rheem, Ausgrid, Fisher and Paykel Healthcare and Woolworths.

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