Emplifi Appoints Ohad Hecht To CEO Role As Company Moves Into Accelerated Growth Mode

As a veteran leader in the customer engagement space, Hecht brings cross-industry experience in marketing, sales, and operations combined with a deep understanding of digital marketing and eCommerce

Emplifi, a leading customer engagement platform, announced Ohad Hecht as its new CEO. Hecht takes over the top leadership position during a pivotal time for Emplifi as the company transitions from “build-mode” into an accelerated growth phase. As CEO, Hecht will be focused on three primary pillars: cultivating a winning culture that fosters performance, respect, innovation, teamwork, and passion; embracing a customer-centric strategy that places customers at the core of every decision; and, continuing to build a best-in-class, innovative customer engagement solution that is easy-to-use while delivering a quick time to value.

“Emplifi has been on a remarkable journey over the past four years, accomplishing the near-impossible task of optimizing its structure and fortifying its foundation as a sustainable, high-growth business during an extremely tumultuous economic climate”

During the last few years, Emplifi has achieved multiple significant milestones. It acquired and integrated four industry-leading martech platforms into a single, comprehensive suite of customer engagement solutions. As part of its “build-mode” phase, the company rebranded and relaunched as Emplifi, evolving from point solutions to a multi-cloud enterprise offering across North America, Europe, and Asia Pacific.

With Hecht’s laser-focus on culture, product, customer retention and pipeline growth, Emplifi is strategically positioned to move swiftly into its next phase of growth.

“Emplifi has been on a remarkable journey over the past four years, accomplishing the near-impossible task of optimizing its structure and fortifying its foundation as a sustainable, high-growth business during an extremely tumultuous economic climate,” said Hecht. “Emplifi’s unique positioning—and shared belief that genuine, empathetic communication is central to building loyalty and trust between brands and consumers—is the reason I’m here.”

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“This team’s achievements include securing top-tier clients such as Benefit Cosmetics, Currys plc, Domino’s, Mercedes-Benz, Miele and Shoppee. As well as building products that have received stellar G2 and TrustRadius reviews, and recognition from analysts at Forrester and IDC,” added Hecht. “I look forward to leading Emplifi into its next stage of accelerated growth, further embracing AI in our products to drive efficiencies, continually enhancing features with automation and integrations, and supporting the end-to-end customer experience. Emplifi is reshaping the way brands connect with the modern consumer in today’s dynamic digital landscape – with bold strides to unify marketing, commerce, and care.”

“Emplifi has been part of a journey that has seen the British Red Cross significantly increase our engagement with supporters across all major social media channels. This has helped the organization raise millions of pounds for people in crisis in the UK and around the world. We couldn’t have done it without the Emplifi team, and look forward to working with them again in 2024,” said Alice Buckle, Social Media Manager, British Red Cross.

Prior to taking over the top leadership role at Emplifi, Hecht was the co-founder and CEO for Prodport, a personalization solution for eCommerce brands that automates the development of personalized product pages. In addition to leading Prodport, Hecht served first as COO and then CEO for Emarsys, an omnichannel customer engagement SaaS platform with 13 global offices, 850 employees, and more than 4,000 clients. Under his leadership, Emarsys developed cutting-edge technology solutions that led to the company’s 2020 acquisition by SAP.

“Ohad is the perfect leader at this time in Emplifi’s evolution as a leading customer engagement solution for global brands. His wealth of experience leading teams across three different continents while building inclusive workforce cultures that attract top talent from all over the world is just what Emplifi needs to move smoothly from build-mode into growth-mode,” said Iveshu Bhatia, Managing Director, Audax Group.

Hecht’s tenure as Emplifi CEO began on January 1, 2024. With a Bachelor of Arts in Management and Marketing from The Open University of Israel and an M.B.A. from Northern Iowa University, Hecht has vast professional experience in the Asian-Pacific region, Israel, Europe, and North America.

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