Led by Brighton Park Capital, Series C will enable Glassbox to increase efforts improving site optimization and the customer experience for leading enterprises
Glassbox, the leading analytics platform used to optimize user experiences on web and mobile applications, today announced a $40 million Series C funding round led by Brighton Park Capital. As part of the investment, Lisa Hammitt, Global VP of Data & AI at VISA and Special Advisor to Brighton Park, and Zachary Gut, a partner at Brighton Park, will join the board. Existing investors include Updata Partners, Ibex Investors, Gefen Capital and CEIIF bringing the company’s total funding to $70 million.
Glassbox’s pioneering technology equips enterprises with a new generation of visibility over their digital platforms. Companies are able to receive a complete playback of every digital customer journey, identify vital trends and patterns to optimize the customer experience and maximize efficiency. Founded by Yaron Gueta, Hanan Blumstein and Yoav Schreiber, the company’s platform is the only solution that captures data both on the server and client side, providing key consumer insights.
Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel
The news comes after a record first quarter and 2019 for Glassbox, with revenue more than doubling for the third year in a row. Glassbox believes it can maintain the strong momentum this year through helping companies navigate the digital world.
“Even in these extremely difficult times, digital traffic is surging and companies are focused on how to communicate with new and existing customers digitally. Our technology helps the most sophisticated companies in the world map, protect and grow their digital assets,” said Yaron Morgenstern, CEO of Glassbox. “The Glassbox platform bridges the gap between traditional APM and front-end marketing solutions with thousands of users across different departments using our technology. We are on a mission to help great companies achieve excellent digital outcomes, and our investors’ confidence in us at this moment in time is inspiring.”
Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer
“Glassbox stood out as the best product in an important, growing market,” said Zach Gut at Brighton Capital. “The company’s approach enables businesses to seamlessly enhance their capabilities and remain competitive in a rapidly evolving world defined by digitization. We are thrilled to be partnering with Glassbox’s talented team and join them on their exciting journey.”
Glassbox will be using the funding to expand their teams globally, as well as invest in further enhancing their products. The company is already working with leading enterprises across a host of industries including many Fortune 500 companies.
Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record