Mobivity Holdings Corp., maker of the award-winning Recurrency platform that increases customer engagement through mobile messaging and personalized digital offers, announced the appointment of digital media industry expert and product-focused entrepreneur, Ben Weinberger, to its Board of Directors.

Ben’s distinguished 20-year career spans roles as founder, CEO and Chief Product Officer building and scaling digital media and entertainment businesses. He formerly served as founding SVP and Chief Product Officer at Sling TV where he helped redefine the next generation of television. Prior to Sling TV, Ben was the co-founder and CEO of Digitalsmiths, the product leader in the field of video search, recommendations and personalization. Under his leadership, Digitalsmiths developed video discovery solutions that have been adopted by several of the biggest names in cable, satellite, telco and broadcast media. In 2014, Digitalsmiths was acquired by TiVo for $135 million.

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Ben currently serves as an advisor to Drive by DraftKings and is on the board of directors of Librestream Technologies and FrndlyTV. Ben graduated with honors from the Department of Radio and Television at Southern Illinois University Carbondale in 2001.

Dennis Becker, CEO of Mobivity said, “Ben is a proven entrepreneur and operator who deeply understands the digital media and marketing technology industry. His proven experience innovating and bringing new technologies to market will be a huge asset to Mobivity as we pioneer real-world rewards for digital acquisition and retention. I couldn’t be more excited to have Ben aboard at such a pivotal time. His experience and expertise will help us grow near-term and build our business for sustainable long-term growth.”

Ben Weinberger commented, “Mobivity sits uniquely at the intersection of digital operators seeking better acquisition and retention, brands striving to increase sales and traffic and consumers seeking increased value. I see tremendous upside for the Company and am eager to join the Board of Directors at such an exciting time in the company’s trajectory.”

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