Marketing Technology News: Absolute Receives Application Certification from ServiceNow

“Not long ago it was generally assumed that customer engagement technology and loyalty platforms were best suited for online merchants and restaurants, leaving convenience store operators with the challenge of converting fuel-only visits into valuable store customers,” said Sastry Penumarthy, Co-Founder & VP Strategy of Punchh. “Through our platform, we are empowering convenience stores to better understand their customers through data, build lasting loyalty, and ultimately increase customer lifetime value to drive revenue. We look forward to showcasing Punchh and all of these capacities at CRU.”

Marketing Technology News: Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth

“Customer loyalty and engagement is a key part of our broader digital initiative that we are very focused on,” said Art Sebastian, VP-Digital Customer Experience. “Through Punchh we can better understand our customers and in turn, better serve their wants and needs to develop deeper customer relationships. Within the first 2 weeks of program launch, we have crossed a million members and look forward to further growing our membership and customer lifetime value.”

Marketing Technology News: Lotame Appoints Comscore’s Amy Yeung as General Counsel & Chief Privacy Officer