Punchh Continues to Build Loyalty Across Convenience Store Category

By Business Wire On Feb 18, 2020

Company to showcase its industry-leading platform at Convenience Retailing University

Punchh, the leader in customer loyalty and engagement solutions for physical retailers, today announced its participation at Convenience Retailing University (CRU), February 18-19, 2020 in New Orleans, Louisiana. The Company will showcase its industry-leading loyalty platform at booth #506 as it continues to drive customer engagement for convenience store retailers nationwide.

Ahead of CRU, Punchh kicked off its partnership with Casey’s General Stores in January 2020 to launch its loyalty program, Casey’s Rewards, empowering the convenience store brand to navigate customer engagement and build consumers loyalty for the long term. The partnership allows Casey’s millions of customers across 16 states to earn points on their everyday purchases which can be redeemed for Casey’s Cash, fuel discounts, or donated to a local school of their choice.

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“Not long ago it was generally assumed that customer engagement technology and loyalty platforms were best suited for online merchants and restaurants, leaving convenience store operators with the challenge of converting fuel-only visits into valuable store customers,” said Sastry Penumarthy, Co-Founder & VP Strategy of Punchh. “Through our platform, we are empowering convenience stores to better understand their customers through data, build lasting loyalty, and ultimately increase customer lifetime value to drive revenue. We look forward to showcasing Punchh and all of these capacities at CRU.”

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“Customer loyalty and engagement is a key part of our broader digital initiative that we are very focused on,” said Art Sebastian, VP-Digital Customer Experience. “Through Punchh we can better understand our customers and in turn, better serve their wants and needs to develop deeper customer relationships. Within the first 2 weeks of program launch, we have crossed a million members and look forward to further growing our membership and customer lifetime value.”

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