Sprinklr Joins Adobe Exchange Partner Program to Help Marketers Manage Paid, Owned and Earned Campaigns Across Modern Channels

Adobe Experience Cloud customers can now use Sprinklr’s data to understand the business impact of campaigns across social media and messaging channels

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, is now a partner in the Adobe Exchange partner program, which recognizes a select group of innovative solutions that are critical to the success of Adobe customers. The global collaboration includes integrations with the following Adobe Experience Cloud applications: Adobe Analytics, Adobe Experience Manager and Marketo Engage. Adobe customers can now use Sprinklr to understand the business impact of their campaigns across social media and messaging channels.

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Sprinklr + Adobe: Enhancing the Customer Experience in Our “New Normal”

The coronavirus pandemic is accelerating the need for companies to provide digital-first customer experiences in order to maintain business growth. As the world moves even more online with global internet use increasing by 70% during the pandemic, the ability to reach customers on the channels they use most in a targeted, cost-efficient way is critical.

The Sprinklr and Adobe relationship helps brands transform their marketing strategies for the “new normal.” Customers can expect the following benefits from the integrations:

• Save time by reducing manual processes and consolidating assets across marketing and customer care: Digital assets from Adobe Experience Manager can be located, edited, saved, reviewed and published directly from Sprinklr’s asset manager.
• Ensure governance and compliance for creative content: Adobe customers can ensure creative assets published from Sprinklr are properly reviewed and approved before publishing across digital channels.
• Map business results to digital campaigns: By integrating Adobe Analytics and Sprinklr, brands will be able to consolidate social media data with web data, gaining an in-depth understanding of what marketing activity drives conversions.
• Drive revenue with enhanced lead generation and engagement: Enterprises will be able to use Marketo Engage to identify potential customers, and bring this data into Sprinklr to create targeted audiences for advertising and engagement.

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Comments on the News:

“Combining customer insights and creative content from Adobe and Sprinklr give brands a clear understanding of how to engage with potential customers in the most effective way possible, at the right time,” said Pavitar Singh, Chief Technology Officer, Sprinklr. “Now, digital marketers will be able to easily and quickly measure the impact of social marketing and advertising throughout the customer journey.”

“The Adobe and Sprinklr partnership creates one customer view for marketing to deliver personalized content and support on the most relevant modern channels – and most importantly – achieve their greatest ROI,” said Doug Balut, Senior Vice President, Global Alliances, Sprinklr.

“Sprinklr and Adobe both share a focus on helping brands put customers at the heart of every decision,” said Ryan Murden, Head of Business Development, Experience Cloud Partnerships at Adobe. “This collaboration empowers companies to connect valuable social data to ROI, create efficient, data-driven marketing strategies and ultimately drive more value for their customers.”

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