Uberall and Nextdoor Join Forces to Promote Businesses and Services ‘Near Me’

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Partnership enables businesses to build trusted connections, strengthen local reputation and more deeply engage with their communities

Uberall, the leading provider of ‘Near Me’ Brand Experience marketing solutions, announced a partnership with Nextdoor, the neighborhood app for trusted connections, to boost local business visibility and engagement with consumers. This will enable businesses linked to the Uberall and Nextdoor platforms to increase their points of contact with nearby customers and enhance their local visibility and reputations.

“The growth of ‘Near Me’ online searches is a development that companies need to take into account when interacting with their local consumers,” said Florian Hübner, CEO and founder of Uberall. “The partnership between Uberall and Nextdoor will enable many companies to get closer to their local customers by providing them with accurate and up-to-date information in their search for products and services nearby.”

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Nextdoor connects neighbors to local businesses and services, which starts with a free profile called a Nextdoor Business Page. It distinguishes itself from other local search and directory sites with its neighborhood-based community of verified members who post recommendations, ensuring authentic and truly local content, as well as high-quality interactions.

‘Uberall Listings’ customers will now find Nextdoor in Uberall’s network of partner platforms. Thanks to a centralized platform, the information on their Nextdoor Business Page will be updated in real time, and will sync with all their online profiles.

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Claiming a Business Page on Nextdoor allows local businesses to establish an influential online presence and instantly reach thousands of neighbors with high buying intent and potential for conversion. More than 88% of Nextdoor members make local purchases at least once a week. The site provides businesses with an easy and efficient way to connect to nearby customers.

“We know 2020 has been incredibly challenging for local businesses and want to provide them with as many tools as possible to be successful. Vibrant local businesses make vibrant communities,” said Adel Farahmand, Head of Partnerships at Nextdoor. “We’re excited to partner with Uberall to help more local businesses and reach the customers that matter the most to them — those right in the neighborhood.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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