Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification

Uberflip has acquired SnapApp; Acquisition further strengthens Uberflip’s ability to drive demand and revenue through personalized content experiences; company opens first U.S. office in Boston to accelerate growth

Martech RADAR leader and a leading content personalization and experience platform (CEP), Uberflip has signed off on an agreement to buy SnapApp. Today, Uberflip announced the company’s acquisition of SnapApp. SnapApp is a martech solution company that helps marketers deliver the leads sales wants.

By joining with Uberflip, SnapApp would continue to empower marketers to create personalized interactive experiences that activate buyers, and that accelerates leads through the funnel, and unleashes growth.

Recent Update: MarTech Interview with Randy Frisch, CMO at Uberflip

What is Uberflip?

Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals.

Through this acquisition, Uberflip has grown its headcount to 150 and further bolstered capabilities for demand marketers within its CEP by providing more insights on how to automate personalized content at-scale. The office in Boston will create a new home for Uberflip, a Toronto-based company, as it continues to expand to service a global list of enterprise customers.

At the time of this acquisition announcement, Yoav Schwartz, CEO and co-founder of Uberflip, said–

“Every go-to-market strategy that a marketer uses, regardless of channel (email, paid advertisements, social, direct mail or other) leads to a destination which is content based. The opportunity is for marketers to accelerate their buyer’s engagement through their journey by delivering a personalized content experience.”

CEO Yoav added, “Content makes the biggest impact on a buyer when it’s personal. Bringing SnapApp’s team and capabilities onboard will enable Uberflip to improve lead qualifications for demand marketers by providing additional insights to automate more personalized content experiences.”

Uberflip Helps Marketers Deliver Personalized Content Experiences Across the Buyer’s Journey

Today’s technology buyer is in control — they call the shots for how and when they decide to engage. In fact, according to Gartner, seventy percent of the decision making process is done prior to ever engaging, leaving it to marketers to ensure they’re ready to deliver the right message, to the right person, at the right time. Uberflip helps marketers deliver personalized content experiences across the buyer’s journey to drive business growth and accelerate their customer’s go-to-market strategies. The company does this by empowering customer-facing teams to centralize and organize content, create personalized experiences, and distribute those experiences to generate results at every stage of the journey. Leveraging Uberflip, customers like Snowflake Computing engaged one-hundred percent of their target accounts, Stantec tripled their customer engagement, and LeanData achieved an 8x lift in their sales pipeline.

“Uberflip re-defined content marketing’s potential by coining the term content experience and building out a platform that equips marketers with the right content at every touchpoint to drive demand,” said Seth Liberman, CEO of SnapApp.

Seth added, “SnapApp joins the company to help continue its unprecedented growth and bring a broad array of new platform capabilities to Uberflip for demand marketers.”

Uberflip will continue supporting all new and existing SnapApp customers.

SnapApp’s drag-and-drop interface allows marketers to build any type of interactive experience and deploy it across multiple channels. Seamlessly integrated with the rest of their marketing technology stack, marketers gain critical insights to better personalize their marketing and create deeper engagement with their prospects.