Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Appier (Customer Acquisition), Adsmovil (Mobile Advertising), Invoca (Intelligent Assistants), Wavemaker (B2B Data), to Box (Content Management).
Appier, a leading artificial intelligence (AI) company, announces the launch of AIBID, an AI-powered solution dedicated to boosting high-quality app user acquisition and increasing return on advertising spend (ROAS). App marketers face many common challenges, the hardest of which include audience targeting, performance and inventory, according to eMarketer. Currently, marketers tackle these issues via a manual approach or by traditional machine learning tools that allow them to manage one goal at a time. However, optimal user acquisition happens when more variables are taken into account and analyzed together.
Adsmovil Social Influencer Solutions Tap Into Brand Affinity To Bring The Ideal Influencer and Maximum Results
Adsmovil, a leading digital advertising company with direct relationships with 1,200+ Latin American, Spanish, and U.S. Hispanic publishers, is pleased to announce the implementation of advanced audience profile tools for its Social Influencer offering which allows brands to reach their desired audiences more efficiently to maximize campaign results. As Amazon Social and Tik Tok join the ranks of Instagram, Facebook, Twitter, Snapchat and LinkedIn, brands seek to leverage the power of influencer marketing on these platforms.
Invoca, the leader in conversation intelligence for revenue teams, announced the release of a new data visualization dashboard, Conversation Review call transcript interface, and a new partnership with leading contact center platform provider Five9 to enable revenue teams to get the most value from conversation intelligence. These enhancements provide new ways that data from customer conversations can be visualized, analyzed, and automated to accelerate revenue and create better experiences for customers, whether they are interacting with companies digitally, human-to-human, or both.
Wavemaker has completed the global roll out of a new AI-powered media planning platform, Maximize, that allows planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes. Increasing audience fragmentation is adding complexity and time to the media planning process for both the client and the agency. Maximize allows planners to deliver on the industry-wide vision of planning against individuals rather than audience segments.
Box, Inc. announced the all-new Box Shuttle to make it easier, faster, and less costly to migrate large amounts of content – including permissions and metadata — to the Box Content Cloud. With Box Shuttle, customers get access to content management experts for strategy and execution, change management processes to drive adoption, and powerful technology that will enable organizations to accelerate their digital transformation journey. Box Shuttle is now the lowest-cost full-service content migration program in the cloud content management market.
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