Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from airSlate (Marketing Automation), Salesforce (CRM), OpenAP (TV Advertising), Verve Group (Video Advertising), to dotCMS (Content Management).

airSlate Announces $80 Million in Total Capital Raise from Morgan Stanley Expansion Capital, General Catalyst and HighSage Ventures

airSlate, a leader in no-code business automation solutions, announced the closing of $40 million in additional investment from leading growth investors for a total of $80 million in capital raised to date. The financing will be used to bolster sales to over $100 million ARR in 2021 with a focus on expanding product functionality and integrations for additional use cases, building up the sales and marketing organization, and entering new international markets. Morgan Stanley Expansion Capital, General Catalyst, and HighSage Ventures recognized airSlate’s opportunity to expand the market reach of its workflow automation, e-signature, and document management solutions for small and mid-sized businesses.

Salesforce Reveals 2020 was the Biggest Holiday Season Ever for Digital Sales

Salesforce, the global leader in CRM, released its 2020 Holiday Shopping Report, highlighting data and trends that shaped the holiday season and will impact how consumers shop in 2021. Salesforce data shows a 50 percent increase in digital spend over the 2019 shopping season, making it one of the biggest digital holiday shopping seasons to date. Consumers spent $1.1 trillion online worldwide and $236 billion in the U.S., compared to $723 billion worldwide and $165 billion in the U.S. in 2019.

OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace

OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television,  announced the launch of its new supply-side platform (SSP) that provides advertisers access to available linear inventory from TV publishers. The launch delivers on requests from advertisers for more transparency and visibility of the TV marketplace and maximizes investments buyers and sellers have made in data and technology by enabling more sophisticated buying of advanced TV across premium viewing environments.

Verve Group Acquires Digital Video Ad Platform From Nexstar Inc.

Verve Group, a global brand performance ad platform, announced the acquisition of Nexstar Inc.’s digital video advertising technology platform, formerly known as LKQD. The digital video platform reaches over 200 million unique monthly users in the US across desktop, mobile, in-app, and connected TV devices and provides Verve Group with sophisticated video advertising capabilities as it continues to scale its business following other acquisitions last year, including Verve, PubNative, and Platform161.

dotCMS Enhances NoCode Support, Revamps User Experience

dotCMS, a leader in the Hybrid Headless CMS market, has announced improvements to its user experience and increased support for non-technical users using the platform’s NoCode tools. These improvements will allow users to create and deliver digital experiences faster for any device or touchpoint and offer a sneak peek into what the future holds for the DXP.

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