Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Lifesight (Analytics), Claravine (Data Management Platform), EX.CO (Content), Braze (Customer experience), Twilio (Customer Data Platform).
Lifesight, a customer intelligence company, officially launched it’s brand new customer intelligence platform globally. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand customer behavior change and how to market to them in the new normal. With that in mind, Lifesight’s newly updated platform aims to help brands and enterprises solve this problem by leveraging identity resolution and data enrichment to power their customer data and marketing strategies.
Claravine, a leading technology platform that helps standardize, govern, and connect marketing data across every team, system, and channel, announced $5 million in Series A funding. The round, led by Grayhawk Capital with participation from Next Frontier Capital and Peninsula Ventures, brings the company’s total funding to $12.4 million. The new funding will help Claravine further build out product development and go-to-market strategies.
EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching
EX.CO, a leading global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s unmatched ability to adapt to a user’s responses, the new technology is poised to offer brands the capability to make their digital content stand out and inspire conversions amongst discerning consumers in time for the holiday season.
Braze, the comprehensive customer engagement platform, announced it has established a joint venture with Japan Cloud, the leading market entry platform that helps prominent global businesses, such as BlackLine, Marketo, New Relic, and others succeed in the Japanese market. Japanese companies will now be able to leverage Braze’s market-leading technology and Japan Cloud’s local go-to-market expertise to build direct relationships with consumers in a meaningful way.
Twilio announced that it has entered into a definitive agreement to acquire Segment for approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and cash free, debt free basis. The transaction is expected to close in the fourth quarter of 2020.