Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

By MTS Staff Writer On Aug 18, 2020

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Poly (Unified Communications), TransUnion (People-based Marketing), Zoom (Video Communications), LiveIntent (Identity Management), and Prospur.io (Sales engagement).

Poly Appoints Dave Shull President and Chief Executive Officer

Plantronics, Inc. (“Poly“), a global communications company that powers meaningful human connection and collaboration, announced the appointment of Dave Shull as President, Chief Executive Officer and a member of the Company’s Board of Directors (the “Board”), effective September 8, 2020. Mr. Shull succeeds Robert Hagerty, who has served as Interim Chief Executive Officer since February 2020. Mr. Hagerty will continue in his role as Chairman of the Board, and resume his membership on the Nominating and Governance and Strategy Committees, as well as his role as Chair of the Mergers and Acquisitions Committee. Marv Tseu will continue in his role as Vice Chairman of the Board.

TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal

As today’s digitally-savvy consumers expect more relevant and tailored marketing experiences, TransUnion is joining forces with Signal, a Chicago-based technology company, to expand its capabilities. Signal’s solutions are grounded in real-time data collection and its platform makes it easier for companies to structure, organize, and leverage consumer data.

Zoom Phone Cloud Service Now Available in Over 40 Countries and Territories

Zoom Video Communications, Inc. announced the general availability of its Zoom Phone cloud phone service in 25 additional countries and territories, as well as a new, drastically simplified telephone service plan for companies with locations across the globe. Zoom now provides local telephone service and domestic calling in over 40 countries and territories around the world. The new countries and territories where Zoom Phone supports local phone numbers are: Argentina, Brazil, Bulgaria, Chile, Columbia, Costa Rica, Croatia, Czech Republic, Ecuador, Estonia, Finland, Greece, Hong Kong SAR, Hungary, Lithuania, Luxemburg, Mexico, Norway, Panama, Peru, Poland, Romania, Singapore, Slovakia, and Slovenia. This expanded geographic coverage allows Zoom customers to migrate away from their legacy phone systems and consolidate business communications into Zoom’s video-first unified communications platform.

FullContact and LiveIntent Create an Integrated Solution Providing Online and Offline Identity Resolution at the Person-Level

LiveIntent, the people-based marketing platform powered by the email address, announced a partnership with FullContact, the industry leader in consumer Identity Resolution as a Service. The partnership delivers the ability to map offline and online data to a portable, omnichannel, persistent ID. This mapping works in real-time across devices, channels, and platforms. Before now, this capability only rested in the hands of a select few who have restricted the flow of data to benefit themselves. The LiveIntent and FullContact partnership empowers brands by ensuring data flows to the brand, not away from them. This solution provides higher accuracy and longer life-span than third-party cookies. Brands gain the ability to improve their customer experience by recognizing and understanding the people who engage with them.

Prospur.Io, a Leading Digital Sales Engagement Platform for Small and Medium Businesses Announced That It Has Joined the Microsoft ISV Connect Program

Prospur.io, a leading digital sales engagement platform for Small and Medium businesses, today announced that it has joined the Microsoft ISV Connect program to help small business owners recover from COVID-19 pandemic with a unique “Pay what you can” offer for SMB’s. With this partnership, small and medium-sized organizations can use Prospur’s digital tools, which are built on top of Microsoft Power Apps, to help them acquire, engage, and retain customers as well as close sales. Using accessible-by-design technologies, businesses can take advantage of an inclusive environment to reopen their doors to customers globally.

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