Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Fabric (E-commerce), Conversica (Intelligent Assistants), RingCentral (Unified Communications), 3radical (Customer Experience), and Gong (Sales Intelligence).

Fabric Launches Headless Commerce Platform with $9.5 Million in Seed Funding

Fabric, a headless commerce platform purpose-built for growth, launched its cloud-native experience and commerce product suite and announced $9.5 million in seed funding led by Redpoint Ventures, with participation from Sierra Ventures and Expa. In addition, e-commerce executive Faisal Masud, who led multi-billion-dollar commerce businesses at Amazon, eBay, Groupon, and Staples, has joined the company as CEO. Alex Bard, partner and managing director at Redpoint Ventures, and Tim Guleri, managing partner at Sierra Ventures, will join Fabric’s board of directors.

Conversica Announces Virtual Assistant-Powered Website Chat for Free

Conversica, Inc., the leader in Intelligent Virtual Assistants helping organizations attract, acquire and grow customers at scale, announced its disruption of traditional website chat offerings by delivering AI-powered human-like, two-way conversations over chat for free via its Intelligent Virtual Assistants (IVAs). Unlike traditional website chat offerings which leave customers frustrated, Conversica IVAs can engage with website visitors and quickly connect them to the information they seek via chat, use email and SMS to nurture them through a qualification process, and pass hot qualified opportunities to customer-facing teams—all while delivering a personalized experience that digital-natives now demand across multiple channels.

RingCentral Announces Fully Integrated High-Volume SMS Services for Rapid Business Communications

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions,  announced a new high-volume SMS service that enables businesses to send SMS messages and updates to their customers rapidly and reliably. Using this service, developers can build customized apps using RingCentral’s business communications platform. RingCentral also offers the service via pre-built applications available in the RingCentral App Gallery.

3radical and CVM People Announce Partnership

3radical, the leader in audience engagement and earned data solutions, announces a new partnership with CVM People, a provider of integrated strategy, platform delivery, and resourcing services across marketing, CX, and data.

Gong Teams Up with Zoom to Deliver Revenue Intelligence for Zoom Meetings

Gong, the leader in revenue intelligence software, is teaming up with Zoom Video Communications, Inc. as part of the launch of the new Zoom app Marketplace, revealed at Zoomtopia 2020.  Gong’s application provides users seamless access to the real-time insights that are helping sales teams close deals in this new era of remote selling.

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