Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Upfluence (Influencer Marketing), Fanplayr (Customer Experience), Ipsos MMA (Predictive Analytics), Bigtincan (Sales Enablement), and Zoom (Unified Communications).
Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and execute holistic campaigns for their clients, connecting with influencers in just about any industry, from fashion to automotive, beauty to CPG, and e-commerce to retail.
Ipsos MMA (Marketing Management Analytics) Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your marketing plans while re-informing traditional approaches
Bigtincan, the global leader in sales enablement automation, announced it has entered into a binding agreement with Corel Inc. to acquire 100% of ClearSlide, Inc. (“ClearSlide”). The deal combines two of the leading players in the sales enablement space bringing together a more complete solution for sellers to engage buyers in the digital world.
Zoom Video Communications, Inc., a leading provider of video-first unified communications, today proudly announced a partnership with Together, a coalition that brings people together and bridges divides to build a more connected society.