Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from SugarCRM (CRM), Limitless (customer experience), Smartsheet (Content management), Fuze (Unified Communication), and Impartner (Marketing Automation).
Today, SugarCRM has joined the league of top AI-focused martech companies in the CX management category. This category has seen some of the biggest martech investments and acquisitions in the recent months, led by Salesforce, Adobe, Oracle and SAS.
Sun Basket, a leading meal delivery service focused on ingredient quality and amazing taste, based in San Francisco, CA, has partnered with Limitless, a premiere customer experience platform, to deliver on-demand customer support to customers nationwide.
Smartsheet, the enterprise platform for dynamic work, announced that it has agreed to acquire Brandfolder, the market momentum leader in digital asset management (DAM), as awarded in a 2020 G2 Report. Combining Brandfolder’s world-class DAM capabilities with Smartsheet’s leading collaborative work management platform will create a dynamic solution that manages workflows around content and collaboration, and enable organizations to break down silos, execute more effectively, and make better decisions faster.
Fuze, the leading cloud-based communications provider for the modern global enterprise, announced that it has been awarded a new patent for distributing communication requests using machine learning (ML), enabling more efficient communications for Fuze users and their customers.
Impartner, the world’s most-award winning, most complete channel management platform, and Partner Relationship Management (PRM) provider announced it has completed the acquisition of the Through Channel Marketing Automation (TCMA) business from partner marketing automation solutions provider, TIE Kinetix. With the acquisition, which includes TIE Kinetix’s full suite of contemporary Brand Control and Demand Generation technologies, Impartner now offers the industry’s most holistic channel management platform with unparalleled breadth and depth to help companies accelerate the performance of their channel.
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