Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iClick (Native & Programmatic Advertising), Omnicom (CRM), Medallia (Customer Experience Management), Verint (Customer Experience Management), to Comscore (Analytics).
iClick Interactive Asia Group Limited , an independent online marketing and enterprise data solutions provider in China, is pleased to share the results of its successful partnership with KANS, a pioneering Chinese cosmetic and beauty brand under Shanghai Chicmax Cosmetics Co., Ltd. (“Chicmax Group”). Leveraging iClick’s Enterprise Solutions, KANS increased its online consumer retention rate to 86% and purchase rate to 42.7% within just one month.
Omnicom Public Relations Group Introduces Industry’s First Analytics Platform to Validate Impact of Earned Media on Brand Sales
Communicators and marketers have long sought a solution for the problem of evaluating the effectiveness of earned media on business outcomes with the same precision as paid media. That is now possible with the launch of Omnicom Public Relations Group’s (OPRG) patent-pending precision communications platform, omniearnedID™.
Medallia, Inc., the global leader in experience management and engagement, announced a number of product enhancements designed to help companies positively engage with newly distributed and disrupted workforces. These enhancements include new offerings for diversity and inclusion and real-time digital employee engagement as well as critical partner integrations to help organizations connect with employees, ensure they have the tools and coaching necessary to do their jobs effectively and, ultimately, deliver seamless customer experiences across digital channels and contact centers.
Verint Systems Inc., The Customer Engagement Company™, and 8×8, Inc., a leading integrated cloud communications platform provider, announced a partnership to bring integrated cloud workforce management applications and cloud contact center to mid-market and enterprise businesses worldwide.
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced Comscore Movies Everywhere, the next generation of cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform. This will include a new reporting system to track box office movies performance across all platforms. The new product will bring together for the first time Comscore’s census-based box office and transactional video measurement capabilities and will build on the company’s strong heritage of creating breakthrough measurement solutions.
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