Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from WISMOLabs (E-Commerce and Mobile Commerce), Affle (Customer Acquisition), Alianza (Unified Communications), Greyhound (Customer Experience Management), to Uniphore (Customer Experience Management).
WISMOlabs Supercharges Salesforce Commerce Cloud With Post Purchase Customer Experience Enhancements
With out of the box and custom WISMOlabs integrations available through certified Salesforce Certified Cloud architects WISMOlabs platform can supercharge Salesforce Commerce Cloud and Salesforce Marketing Cloud adding a next level personalization to post-purchase communications and bring transparency to post-sale logistics. With WISMOlabs retailers can save $250,000 a year in costs and support, and reduce order status inquiries by 90%. They can also generate an additional 20-30X ROI in repeat sales and improve long term repeat sales conversion rates by 70% and improve customer life-time value by 10-100%.
Affle Announces the Global Launch of Appnext OOBE Platform Powered by the Acquisition of DiscoverTech
Affle (India) Limited through its subsidiaries (“Affle”), announced the global launch of the Appnext Out of Box Experience (OOBE) platform powered by the acquisition of Business Assets of DiscoverTech Limited (registered in Israel). OOBE introduces a major consumer touchpoint in the mobile device lifecycle – dynamic app discovery at initial boot or reset of a device (pre-installed apps/wizards) through its integrations with OEMs and MNOs, enabling them to successfully navigate the first experience with their users.
Alianza, Inc., the leading cloud communications platform for service providers, announced that its Business Text Messaging product is now available. The cloud-based texting solution is purpose-built for communications service providers (CSPs), enabling them to grow commercial revenue, stand out from the competition, and deliver a compelling new communication service to their small and medium business (SMB) customers.
Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that Greyhound, the largest provider of intercity bus transportation in North America, is using Sprinklr Modern Marketing, Sprinklr Modern Research, and Sprinklr Modern Engagement to find and analyze valuable conversations about its brand across social media, blogs, and news sites. These insights are shared across Greyhound’s customer-facing teams to drive organizational improvements and create a better travel experience.
Uniphore Unveils Industry-First Technologies to Strengthen Both Agent and Customer Experiences in the Contact Center
Uniphore, an early leader in Conversational Service Automation (CSA), announced the addition of its new U-Trust portfolio and U-Assist Assurance solution to its portfolio. With these new solutions, Uniphore customers will be better able to support call center agents and operations, while building trust with consumers and delivering a better overall customer experience. Uniphore’s new solutions are focused on improving and optimizing contact center interactions from start to finish, strengthening the connection between front-end customer experience and backend fulfillment through Robotic Process Automation (RPA) and improving contact center security through agent verification and data security.
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