Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zilliant (B2B Commerce), Salesforce (CRM), DoubleVerify (Analytics), Selligent (Marketing Cloud), and Quad (Customer Experience).
Zilliant, the industry leader in intelligent B2B price optimization, price management, and sales guidance software, announced a new management application, Campaign Manager, as well as a broad expansion of capabilities for Sales IQ.
Salesforce, the global leader in CRM, announced that PUMA India has partnered with Salesforce to leverage Commerce Cloud. The aim is to provide its digitally savvy consumers with an unmatched user experience online that reflects the brand’s high quality in-store presence.
DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the launch of Authentic Brand Safety targeting on Google Marketing Platform’s demand-side platform (DSP), Display & Video 360.
CM Group, an Email Marketing company, announced the acquisition of Selligent (Selligent Marketing Cloud). This is CM Group’s fifth acquisition in the past 24 months and makes it the largest family of multichannel marketing and email companies worldwide. The purchase was done from HGGC.
Quad/Graphics, Inc. announced the launch of its Quad Direct Marketing Exchange (QDMX) – a platform that delivers entirely personalized direct marketing campaigns at a fraction of the cost and at a greater speed to market. An industry first, QDMX helps marketers mitigate the impact of rising postage costs and navigate ongoing economic uncertainty through a suite of solutions that integrates sophisticated data application, innovative direct mail production, and streamlined mailing.