Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Epsilon (Customer Experience Management), Quadient (Customer Experience Management), Kim Dotcom (Content Management), ViacomCBS (Entertainment), to Arc Publishing (Analytics).
Epsilon Launches Signals to Recognize In-Market Intent Faster, Optimize Audiences and Remove Barriers to Activation
Epsilon launched Signals, a new product that recognizes near real-time consumer buying signals with back-end data science and modeling included, enabling marketers to focus on optimizing audiences and personalization across channels. Part of Epsilon PeopleCloud Prospect, Signals enriches a brand’s first party data with Epsilon’s proprietary data, yielding valuable insights such as a consumer’s likelihood to be in market to purchase a product or service.
Quadient Expands Impress Platform with New Cloud-Based Document Delivery Solution, Quadient Impress Distribute
Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, announced the launch of Quadient Impress Distribute, a new cloud-based document delivery solution that removes the distraction and laborious task of preparing and sending outbound communications. Quadient Impress Distribute allows users to send mail from their desktops—on-site or remote—and enables employees to focus instead on higher-value, core tasks, optimizing the flow of business. Quadient Impress Distribute is now generally available simultaneously in the US, UK and the Netherlands.
Dotcom, whose website Megaupload was once the 13th most popular site on the Internet and responsible for 4% of all Internet traffic, said K.IM turns digital files into file shops. Users can use our service to package a file that they want to sell into an encrypted container file and then they can place it anywhere on the Internet. Customers who want to access the content inside the encrypted container can make a payment using cryptocurrency like Bitcoin Cash.”
ViacomCBS announced a new distribution agreement that adds more content from ViacomCBS’ leading portfolio of news, and sports networks to Hulu’s live TV subscription streaming service, Hulu + Live TV. The comprehensive, multi-year deal includes continued carriage of CBS broadcast stations, CBS Sports Network, Pop TV, Smithsonian Channel, and The CW, as well as continued distribution of ViacomCBS’ premium subscription service, SHOWTIME®.
Arc Publishing and Sophi.io today announce the integration of Sophi, The Globe and Mail’s suite of automation and predictive analytics solutions. These native integrations will be available to the more than 1,400 websites using the Arc Publishing platform and build on Arc’s current integrations and capabilities.
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