Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Candid (B2B Commerce), The World Counter (Content Management), Overseas Adventure (Technology), Click (Native & Programmatic Advertising), to Samba TV (Entertainment).

Candid Set Out for World’s First Fully Integrated Marcom Platform

Dutch marketing and communication platform Candid has acquired Millford Brand ID effective January 1. The agency is the market leader in brand logos, visual identity and packaging design and works for leading clients such as Ahold, Heineken, Schiphol, PPG, JDE and Unilever. With this latest acquisition, Candid is taking the next step in bringing together all marketing and advertising disciplines into a fully integrated platform for advertisers. The first in the world.

The Word Counter Reveals Top Typography Design Trends For 2021

The Word Counter is helping design enthusiasts around the world ring in the new year with an exciting round-up of the Top Typography Design Trends of 2021. The forecast dives deep into emerging trends with a detailed, colorful infographic featuring real implementations of the trends across multiple brands. The Word Counter explored evolutions in the industry that resonate most with audiences right now and identified what to expect more of in the new year.

Overseas Adventure Travel Reveals Top 6 Trends for the Future of Travel

After a travel-challenged 2020, the future of travel is looking brighter. Overseas Adventure Travel (O.A.T.), the leader in personalized small group adventures on the road less traveled for Americans 50+, shared its top 6 emerging travel trends.

iClick Interactive Launches New SaaS Standard Product- iSCRM

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, recently released iSCRM, a powerful off-the-shelf (standard) SaaS enterprise management platform for daily operations and social customer relationship management. iSCRM leverages the updated features of WeCom, Tencent’s communication platform for enterprises, to effectively attract new users and intelligently manage brands’ private traffic through integration of the various functions on WeChat Mini Program, WeCom and WeChat.

Samba TV Announces Real-time Picture Quality Innovation Powered by AI for Gaming, Movies, and Sports

Samba TV, the leading provider of global TV data and audience analytics, and Vestel Group, an industry-leading manufacturer of some of the world’s leading TV brands, announced an innovation partnership to introduce a groundbreaking artificial intelligence (AI) technology, Picture Perfect℠, that optimizes picture quality in real-time for gaming, live sports, movies and more.

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