Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sabio Group (Customer Experience), Triblio (Account-Based Marketing), VoxDirect (Unified Communications), Airkit (Customer Engagement) and Comscore (Audience Data).
Sabio Group has acquired customer experience solutions specialist Anana. The acquisition supports Sabio’s goal to become the leading player across the European customer experience market, adding scale and significantly strengthening the organization’s multi-vendor capabilities across EMEA.
Triblio, an IDG Communication, Inc. company and the industry leader in account-based marketing (ABM), announces the release of the Triblio Orchestrator, the newest ABM module that automates and scales high-performing multichannel campaigns. Triblio Orchestrator is a powerful new extension to Triblio’s existing platform which includes advertising, web personalization, and sales activation modules. Marketing and sales teams can use the Triblio Orchestrator to prioritize and segment their total addressable markets, reaching the best accounts at the right time with the right messaging.
VoxDirect from Voxox, an innovator in 5G-ready cloud-based unified communications for small businesses, announced their partnership with Advertise Purple to enhance their affiliate marketing program. VoxDirect’s new affiliate program with Advertise Purple will provide affiliate marketers with a highly profitable and unique opportunity in the rapidly-growing text marketing industry.