Daily MarTech Roundup: Latest News, Insights, Funding and Updates

By MTS Staff Writer On Mar 10, 2020

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from CleverTap, SiriusXM, Ellie Mae, WatchGuard Technologies, WatchGuard Technologies, and Global Cloud Xchange.

CleverTap Strengthens Global Presence with Expansion into the Middle East

CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery application CAFU, leading video streaming platform Shahid, and regional telecom leader Ooredoo are just a few of the new brands leveraging CleverTap’s platform to help engage, retain and grow their users. By expanding into this new market, CleverTap builds upon its global footprint and strengthens its ability to serve its worldwide customer base.

SiriusXM’s Doctor Radio and NYU Langone Health Launch 24/7 Public Service Channel and Phone Line for Coronavirus Information

SiriusXM, in conjunction with NYU Langone Health, will launch a special 24/7 channel dedicated to providing the public with the latest information on the coronavirus outbreak. The channel will launch today, March 6 at 6:00 pm ET and will feature programming from SiriusXM’s Doctor Radio. It will be available on both active and inactive SiriusXM radios (channel 121) and will also be available on the SiriusXM app and via SiriusXM.com.

Ellie Mae and Optimal Blue Enhance Secondary Marketing Integrations

Ellie Mae, the leading cloud-based loan origination platform for the mortgage industry, announced the expansion of the strategic partnership with Optimal Blue, the leading secondary marketing automation platform in the mortgage industry. The expansion includes the collaboration on multiple next-generation, API-based integrations between the Ellie Mae Digital Lending Platform and the Optimal Blue’s Marketplace Platform™ – specifically the company’s flagship Product & Pricing, Hedge Analytics, and Loan Trading solutions. Additionally, Optimal Blue’s Hedge Analytics and Loan Trading solutions now join Optimal Blue’s Product & Pricing as recommended solutions in the Ellie Mae Marketplace.

WatchGuard Technologies to Acquire Panda Security, Extending Simplified Security From Network to Endpoint

WatchGuard Technologies, a leading global provider of network security and intelligence, secure Wi-Fi and multi-factor authentication, announced that it has entered into a definitive agreement to acquire Panda Security, a leading global provider in advanced endpoint protection. Once the integration is complete, our joint customer and partner community will benefit from a powerful security platform that bridges the network and user perimeter, touting the same combination of innovative security features and simplified packaging, deployment and management capabilities that both companies are known for today.

Global Cloud Xchange and Sparkle Extend Their Partnership over the FA-1 Transatlantic System

Global Cloud Xchange, the leading provider of global managed next-generation networks, and Sparkle, the first international service provider in Italy and among the top ten global operators, announced the extension of their partnership by adding new spectrum capacity over the Flag Atlantic (FA-1) transatlantic system connecting Paris and London to New York.

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