Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SmartBug Media, Zipwhip, InsightSquared, Aki Technologies, TimeTrade Sync, Yelp, Fastline, and SRAX.

SmartBug Media Named a HubSpot Elite Partner, Becoming One of Only Six Agencies to Earn the Distinction Worldwide

SmartBug Media—the leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced that it has been named a HubSpot Elite partner, one of only six companies to earn this distinction worldwide.

Zipwhip Enables Organizations to Efficiently Reach Out to Customers with New Business Texting Feature

Zipwhip, the inventor of Texting for Business™, announced the availability of its Texting Widget, a full-featured business texting user interface that can be easily embedded into any customer relationship management (CRM) platform with a single line of code. Zipwhip’s Texting Widget creates a seamless experience that makes texting more convenient and accessible, delivering a powerful customer engagement interface for businesses without ever having to leave their CRM system.

InsightSquared Integrates With LinkedIn Sales Solutions to Provide Deep Visibility Into Sales Navigator Analytics

InsightSquared, the leading provider of revenue intelligence solutions, announced integration with the LinkedIn Sales Navigator Application Platform to bring LinkedIn Sales Navigator usage data into InsightSquared’s revenue intelligence software. Joint customers can now leverage InsightSquared to get deep visibility into how their reps are using LinkedIn Sales Navigator and identify additional opportunities to engage with buyers on the platform.

Aki Technologies Launches New Division to Focus on CPG

Consumer Packaged Goods marketers have a powerful new advantage in moment marketing now that Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, has launched its first team dedicated solely to CPG.

TimeTrade Sync Solves the Data Synchronization Problem Across Platforms

TimeTrade, the leader in Intelligent Appointment Scheduling is simplifying the way sales organizations and other customer facing teams manage customer data. TimeTrade Sync eliminates sales and support team admin work, increases data accuracy, and reduces IT costs through ultra-reliable synchronization across platforms. Now, it’s possible to sync data trapped in emails, attachments, contacts, and events across commonly used CRM, email, and calendaring systems to ensure a single, highly dependable record of customer activity across the enterprise.

Yelp’s New Products Help Measure Advertising Success and Consumer Behaviors and Underscore Its Commitment to National and Multi-Location Businesses

Yelp Inc., the company that connects people with great local businesses, announced the official release of two new products that help businesses with multiple locations better reach and understand consumers at every phase of the purchase cycle. Yelp introduced Yelp Store Visits (YSV) to measure how online activity on Yelp drives physical store foot traffic, and launched Showcase Ads, a new video-centric format that allows national marketers to feature in-season promotions and to tell their brand story more effectively.

Fastline Unveils New Technology to Identify Anonymous Web Traffic

Fastline, a leader in consumer marketing for the agriculture industry, unveiled its newest marketing product focused on identifying anonymous website visitors. Called Aggi, this new product identifies the visitors of the website and provides a set of data that includes the name, address, email and additional demographic information.

This Valentine’s Day, Millennials Give the Gift of Experience, New BIGresearch Report Uncovers

SRAX, Inc., a digital marketing and consumer data management technology company, releases a new BIGresearch study of over 53,000 unique Americans revealing this year’s Valentine’s Day consumer behaviors and opinions.

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