Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Tata Consultancy Services, Terminus, ActivePipe, Comm100, and Ada.

TCS Launches Business Ecosystem Integration Services to Accelerate Digital Integration Across Enterprises

Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has launched the Business Ecosystem Integration Services (BEIS) suite, to help businesses integrate with larger ecosystems and create new customer-centric, augmented offerings.

Terminus Expands Account-Based Platform with New Web Personalization Capabilities and Enhancements to Account Data Management

Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and more powerful ways of interpreting that data to deliver more connected, relevant customer experiences.

Email Marketing Generated $42 for Every $1 Spent in 2019

ActivePipe, the leading email marketing solution for real estate companies, released a new report titled Digital Marketing in Real Estate: A Guide to Better ROI. The report outlines various digital marketing strategies to show how and where real estate agents should be investing to see the highest ROI.

Comm100 Launches Freemium Live Chat to Power Real-time Customer Engagement for All

Comm100, a global provider of digital customer engagement solutions, announced the launch of a limited time offer freemium live chat plan. Comm100’s award-winning Live Chat Business edition is now free for up to three agents*. Whether used as a customer support channel or across the entire customer journey, Comm100 Freemium enables every organization to provide real-time, personalized communication from their website or mobile app.

Ada Closes $44 Million Series B Led by Accel to Further AI in Customer Service

Ada, the leader in Automated Customer Experience (ACX), announced it has raised $44 million in a Series B funding round led by Accel, with participation from existing investors Bessemer Venture Partners, FirstMark, Version One, Leaders Fund and Burst Capital. Ada helps business leaders such as AirAsia, Mailchimp, Shopify, Telus, Upwork and Zoom reduce costs and increase satisfaction across more than 30 million personalized customer conversations annually via an AI chatbot built on its ACX platform.