Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Microsoft, Procter & Gamble, Selvita, SecurityTrax, AppDynamics, and AudioCodes.

Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences

Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences. Popular beverage company The Coca-Cola Company will use Microsoft’s Cloud platform to fully-transform its digital operations and deliver world-class customer experiences. Microsoft Corp. will provide its Azure, Dynamics 365, and Microsoft 365 to modernize how the company engages with employees and customers.

P&G Innovate Cooperation Model in E-Commerce Livestream 

Procter & Gamble (P&G) presents exclusive livestream “VVIP2.0” with top e-commerce livestream KOL Viya. The livestream features interaction with P&G executives, guest appearances by celebrity Zhou Shen, and product demonstration by the P&G scientists that shows how new products could be developed, which successfully drive sales.

Selvita and Ardigen Will Receive Funding for the Development of an AI-based High-content Screening Platform

Selvita S.A.– one of the largest preclinical contract research organizations in Europe, has signed a grant agreement with the National Centre for Research and Development for the development of a cell-based phenotypic platform based on high content imaging system integrated with artificial intelligence data analysis for multiple therapeutic areas, including neuroinflammatory and fibrosis drug discovery (HiScAI – High Content Screening Artificial Intelligence).

SecurityTrax Unveils Customizable CRM Platform

SecurityTrax, an Alarm.com company, has launched an all-new, customizable cloud-based platform that unites the business operations of security and automation providers, including customer relationship management (CRM) and more. The completely redesigned interface streamlines workflows and provides a single, intuitive and user-friendly experience on any device or web browser.

Cisco’s AppDynamics Positioned Highest on Ability to Execute Axis and Named a Leader for Eighth Consecutive Time in 2020 Gartner Magic Quadrant for Application Performance Monitoring

AppDynamics, a Cisco company, today announced that it is positioned highest in Ability to Execute in the latest Gartner Magic Quadrant for Application Performance Monitoring. This is the eighth consecutive time Cisco AppDynamics has been positioned as a Leader in the report.

Google and AudioCodes Collaborate to Bring Telephony Voice Services to Google Dialogflow Virtual Agents

AudioCodes, a leading vendor of advanced voice networking and media processing solutions for the digital workplace, today announced that it is collaborating with Google to integrate telephony voice services with virtual agents developed with the Google Dialogflow bot framework.  The use of chat bots and virtual agents is increasing as contact and support centers worldwide seek ways of improving live agent productivity. They achieve this by offloading simple, repetitive tasks to bots while maintaining high levels of customer satisfaction using natural language interactions powered by advanced AI technology.

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