Daily MarTech Roundup: Latest News, Insights, Funding and Updates

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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Comscore, XCentium, DoubleVerify, NYNJA, DataQ, Yext.

Comscore Announces Launch of “QuickScore” for Local Television

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the launch of Comscore QuickScore, a television ratings report that provides viewership insights to local media within 48 hours of broadcast for faster, more efficient ad sales, programming and promotional decisions.

XCentium Achieves a Milestone in Sitecore Experience Commerce Specialization

XCentium, a full service digital consultancy, announced today that it has earned specialization in Sitecore® Experience Commerce™ by Sitecore®, the global leader in digital experience management software. Sitecore® Platinum Partner, XCentium, has completed a practice-wide product immersion in the Americas including verification of product enablement requirements, creation of a dedicated capable and scalable practice, including proven customer success in Sitecore Experience Commerce™.

DoubleVerify Extends Media Quality Authentication to Pinterest

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an integration with Pinterest that enables advertisers to authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic (SIVT) across its platform.

NYNJA Provides a Safe Secure Solution to Security Issues Reported in Video Conferencing Products

NYNJA, the fastest way to collaborate and communicate in 1 safe and secure platform, is a tested solution that addresses recent security issues reported about Zoom and other video conferencing products, currently being used by people working remotely.

DataQ Launches on the Shopify App Store

DataQ, the leading paid media intelligence tool for e-commerce retailers, announced that they are now on the Shopify App Store. Shopify merchants rely on the Shopify App Store to find plugins that extend the functionality of their online stores. Designed to help Shopify merchants access their store’s first-party data and use it to drive high-performance marketing campaigns, DataQ provides a powerful, easy-to-use add-on tool.

Yext Recognized as One of the Americas’ Fastest Growing Companies by the Financial Times

Yext, Inc., the Search Experience Cloud company, announced its selection to the inaugural list of The Americas’ Fastest Growing Companies 2020 by the Financial Times. Yext was one of 500 companies selected from millions in North and South America for impressive revenue growth between 2015 and 2018.

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