Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Commerce Canal, BlackBerry Limited, Amazon, IRI, and MoneyGram.
Commerce Canal, a premier New York eCommerce agency has announced the beginning of a partnership with Teikametrics. The agreement would allow Commerce Canal to leverage the Teikametrics platform using machine learning for all Amazon Advertising campaigns across over 150 Seller Central and Vendor Central accounts.
BlackBerry Limited announced it has teamed up with Amazon Web Services, Inc. (AWS) to demonstrate a connected vehicle software platform for in-vehicle applications that combines the safety and security of BlackBerry’s QNX real-time operating system with AWS’ Internet of Things (IoT) Services in the cloud and in the car.
Amazon announced the expansion of the Fire TV Edition program, delivering a richer experience and more opportunities for developers, operators, device makers and manufacturers across multiple categories including automotive, smart TVs, soundbars and streaming media players. Fire TV has passed more than 40 million active users, and customers globally have access to tens of thousands of channels, apps, Alexa skills and more.
IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced the commercial launch of its IRI Lift for Pinterest solution. For the first time, Pinterest advertisers will have access to IRI Lift, through the Pinterest platform, to measure the impact of their Pinterest campaigns on driving offline sales.
MoneyGram announced record-breaking online transaction growth during the holiday shopping season from its MoneyGram-branded online platforms. Between December 1 and December 25, MoneyGram-branded online platforms reported transaction growth of more than 70 percent on a year-over-year basis.
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