Acquisition of Leading Email Verification Provider Further Enhances Accuracy of DiscoverOrg and Zoominfo B2B Intelligence Platforms

DiscoverOrg, the leading B2B intelligence platform, announced the acquisition of NeverBounce, a leading provider of email verification and list cleansing services used by over 100,000 sales and marketing professionals across the globe.

 NeverBounce’s solutions are embedded in the quality control process for both DiscoverOrg and ZoomInfo, the company’s two industry-leading sales and marketing intelligence platforms. Email addresses available in both platforms will be continually cleansed and verified by NeverBounce’s proprietary process.

 Over the next year, NeverBounce capabilities will be built into the company’s products – including its data enrichment platform, Enrich. Customers will benefit not only from enhanced accuracy of in-platform emails, but they can also seamlessly verify all other email data sitting in their internal marketing and sales systems – even if it was procured through other data sources.

Marketing Technology News: Episerver Partners with Branding Brand to Raise Retail Standards for Experience-Driven Commerce

 “DiscoverOrg delivers the B2B data trifecta: the highest quality, quantity and depth of insights,” says Henry Schuck, DiscoverOrg CEO. “While finding net new buyers is always going to be vital to sales and marketing efforts, it has become equally as important to manage, update and cleanse existing data that is going stale sitting in CRM and marketing automation systems. Our partnership with NeverBounce makes solving both of these challenges easier for our customers.”

 Every day, sales and marketing professionals spend countless hours crafting winning emails that accurately portray the value of their products. But, the average B2B database decays at a rate of 3% every single month, which means more than 30% of the data goes stale every year. Each fake or out-of-date email is not only a lost customer, but a significant risk to the business. High bounce rates leading to low inbox deliverability and poor sender reputation can completely cripple growth efforts.

Marketing Technology News: VERB Adds Former Salesforce Executive to Senior Management Team

 NeverBounce’s real-time results utilize a proprietary 20+ step verification process that checks each email up to 75 times. By checking email validity in real-time, NeverBounce removes outdated email addresses and improves deliverability, helping businesses avoid the high costs of bad email data.

 “I’m thrilled to partner with DiscoverOrg to extend our mission to improve the success of go-to-market efforts,” says Brad Owen, NeverBounce CEO. “Every bad email address can cost an organization up to $11 per record, which equates to millions of wasted dollars for many companies. Together, DiscoverOrg and NeverBounce are committed to ending the curse of bad sales and marketing data.”

All NeverBounce products will also continue to be sold as stand-alone solutions to any company in the world that sends emails, and DiscoverOrg and ZoomInfo customers are able to purchase the stand-alone solutions at a discounted rate.

Marketing Technology News: Gib Olander Joins Vendasta as EVP of Product