Farmmi Expands Use of Online and Cloud-based Sales & Marketing Platforms to Drive Growth
Farmmi, Inc., an agriculture products supplier in China, announced it has been expanding the use of online and cloud-based sales and marketing platforms to drive growth in sales of its Shiitake mushrooms, Mu Er mushrooms, other edible fungi and agricultural products. The Company has attended various online fairs and sales events, such as the Cloud Canton Fair (the Canton Fair held online), the Cloud Live Sales Event held by the Economic and Commercial Bureau of Liandu District, Liandu District Fusion Media Center, and Liandu District Market Supervision Administration, and the 2020 Online Export Agricultural Products Fair held by the Zhejiang Export Agricultural Products Virtual Expo (Global Station). Farmmi also joined the government’s procurement cloud computing service platform The Company’s increased focus on strategically using online marketing tools and platforms is helping to drive sales with new customers and has resulted in multiple additional repeat orders in China, the U.S. and Israel, and other markets worldwide.
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Ms. Yefang Zhang, Farmmi’s Chairwoman and CEO, commented, “With the onset of the global COVID-19 pandemic, we quickly prioritized the health and safety of our employees and customers. Temporary business shut-downs, social distancing and the implementation of broader safety measures made traditional marketing based on large gatherings no longer practical. From there we made the strategic decision to upgrade and accelerate our use of digital technology and platforms, and our online and cloud-based sales and marketing efforts. Farmmi has fully embraced and supported the move online for important events like the newly renamed Cloud Canton Fair and the 2020 Online Export Agricultural Products Fair. These sales and marketing platforms are helping us to move additional products online, find new markets, develop new business opportunities, and inject new momentum to further promote the digital transformation of enterprises.”
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Ms. Zhang continued, “We are working to take advantage of online trading, broaden online cooperation channels and increase sales, as we leverage our online, cloud and digital programs to transfer sales channels online through limited promotions, while implementing group purchase discounts and other online marketing programs, ranging from webcasts to intuitive 3D product presentations. We view this as a major driver of future economic growth. We are encouraged by the positive, broad customer support for the new technologies and Cloud-based apps, which allow the customers to communicate and make purchases more efficiently and conveniently, while enhancing their overall buying experience. Over the long-term, we remain committed to maintaining an integrated online and offline presence, innovating our business model, and achieving our fully upgraded digital transformation, as we build value for the Company and shareholders.”
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