In a new industry analyst report, Kount’s AI-driven fraud protection platform is recognized as the top solution for both Technology Excellence and Customer Impact analysis of SPARK Matrix

Kount, the leader in digital fraud protection and identity trust, announced that a recent independent eCommerce fraud prevention vendor evaluation from an industry analyst has ranked Kount as the top overall solution. Analysts assessed dozens of vendors and chose 10 to highlight in the SPARK Matrix™, where Kount ranked highest overall for both Technology Excellence and Customer Impact.

Kount’s advanced solution is markedly above the competition in the new comparison, including the top placement for “Technology Excellence.” Kount’s digital fraud prevention platform protects the entire customer journey, moving beyond loss prevention to enhancing the customer experience by establishing identity trust in real time.

Marketing Technology News: Berkshire Hathaway HomeServices Automated Digital Advertising Program Powered by Adwerx

With the largest network of trust and fraud signals linked by adaptive artificial intelligence (AI), Kount’s digital fraud prevention platform and Identity Trust Global Network determine the trust or risk levels behind every interaction, from account creation, to account login, to payment transaction. Linked by adaptive AI that combines both supervised and unsupervised machine learning, Kount’s Identity Trust Global Network is the largest network of trust and fraud signals with 32 billion annual interactions spanning more than 75 industries worldwide.

This advanced technology helped Kount earn the top spot for “Customer Impact.” Kount works with more than 6,500 global customers, including leading brands such as Chase, Barclays, Moneris, Staples, PetSmart, and more. Kount’s solution enables eCommerce companies to create a customer-focused strategy while also improving operational efficiencies. Kount elevates the customer journey by using advanced AI, automated decisions, and bot detection to deliver desired business outcomes. Working with Kount, customers report impacts including a 99% reduction in chargebacks, 83% reduction in manual reviews, and 70% reduction in false positives.

Marketing Technology News: Kustomer Selected As Enterprise Customer Service CRM Available In Shopify Plus Certified App Program

“Kount’s major differentiators include advanced AI with unsupervised and supervised machine learning, the ability to generate Omniscore to improve detection accuracy, the Identity Trust Global Network, and deep industry experience for digital payment fraud prevention,” wrote Maria Gonsalves, Quadrant Knowledge Solutions. “With a differentiated technology value proposition and AI-driven fraud prevention solution, Kount is well-positioned to maintain and grow its market position in the global enterprise fraud management market.”

“We are excited that Kount is recognized as the number one fraud prevention solution in the SPARK Matrix report,” said Kount CEO Brad Wiskirchen. “We strive to create innovative technology that enhances the customer experience. To have an independent firm recognize our commitment to not only our technology, but our customers as well, confirms we are committed to the right priorities.”

Marketing Technology News: Genesys Names Marylou Maco New Head of Global Sales and Field Operations