New Look Reflects Company’s Continued Evolution and Focus on Collaborative Advertising
Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently unveiled its updated brand identity, reflecting an evolution of the company’s collaborative advertising technology, talent, company culture, and future vision.
“We are incredibly proud of our company history, heritage, and past accomplishments, but as we have evolved and grown the business, it became evident that our brand identity had not kept up. It was therefore critical that we elevate the brand to better align with who we are today and where we are headed in the future,” said Paul Elliott, Tiger Pistol CEO. “We believe our new identity achieves the perfect balance of respecting our past, while focusing on the future.”
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Since its acquisition in early 2019, Tiger Pistol has been focused on enhancing and evolving its collaborative advertising platform and the value it delivers to clients around the world. Based on that focus, Tiger Pistol has significantly enhanced its core offerings and diversified its customer base, now providing industry leading collaborative advertising solutions for resellers and enterprise brands alike.
“While the Tiger Pistol name remains the same, our visual identity and website have changed significantly to better reflect who Tiger Pistol is, what we stand for, and our commitment to our clients and each other,” said Donny Dye, Tiger Pistol’s SVP, Sales & Marketing. “Strength, confidence, transparency, and approachability were key tenets that guided our brand refresh.”
The primary elements of Tiger Pistol’s brand evolution include:
As the most visible representation of the company, powerful technology, and collaborative team, the new logo is a fresh representation of the brand. The logo symbol represents the claw of the namesake Tiger Pistol shrimp, one of the most dynamic creatures on Earth, and the bold, all-caps typeface connotes the ideas of power and confidence.
New Brand Colors
The new visual identity uses analogous colors in the core gradient to represent a harmony in collaboration. The vibrant Electric Violet color constitutes confidence and creativity, while the lighter, Tiger Pistol blue is an approachable color and remains connected to the brand’s history. Lastly, the ocean-like color, Aquamarine (Latin for water), not only represents the Tiger Pistol Shrimp habitat, but also a sense of clarity.
Updated Company Values
Tiger Pistol’s core values were also updated to bring further clarity to the principles of the company and guidance for achieving goals and fulfilling the corporate vision.
- Collaborate; to produce exceptional outcomes, where the sum is greater than the parts.
- Communicate; with full transparency, truthfulness, and respect.
- Be Passionate; in all that we do, supporting our clients, innovating our offerings, growing our business, developing our team members, and bettering our communities.
- Be Bold; without the fear of failure limiting your vision or holding back advancement.
- Be Accountable; to yourself, your team members, and clients — even when no one is watching.
- Be Empathetic; to the wants, needs and viewpoints of others.
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