Independent Research Firm Names DiscoverOrg a Leader in B2B Marketing Data Providers Report

By MTS Staff Writer On Oct 10, 2018

B2B Sales and Marketing Data Leader Noted as Delivering “Rich Data on Buying Centers, Budgets, Projects, and Organization Charts”

DiscoverOrg, the leading sales and marketing intelligence provider, announced that independent research firm, Forrester, cited DiscoverOrg as a leader in The Forrester New Wave:B2B Marketing Data Providers, Q3 2018 report. In this evaluation, DiscoverOrg received the highest possible score for the criteria of analytics and integrations and APIs in the current offering category, and go-to-market in the strategy category.

According to the report, “With its departmental focus and human-in-the loop data sourcing and validation process, DiscoverOrg provides rich data on buying centers, budgets, projects, and organization charts.”

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One customer interviewed for the report mentioned that “DiscoverOrg was the preferred data tool for its business development reps who target large accounts because of the depth of data the company provides on locations and contacts.”

DiscoverOrg’s intelligence platform is designed to provide all of the information and insights sales and marketing teams need to zero in on their unique target market, prioritize target accounts and contacts based on likelihood to purchase, and provide real-time alerts that enable teams to engage the right person at exactly the right time with the right message.

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This 360-degree view of accounts and contacts includes deep and complete insights on more than 100 data points critical to effective sales and marketing. These include detailed company information; contact details like direct dials and verified email addresses; org charts and reporting structures; installed technologies; investor and funding announcements; corporate hierarchy; and buying intent signals like planned projects, online research behavior, hiring plans, and personnel moves.

“I believe that our position as a leader in Forrester’s Wave for B2B Marketing Data Providers validates why our AI + human-enabled approach to data matters,” says Henry Schuck, DiscoverOrg CEO. “Within a sea of poor quality data options, DiscoverOrg’s highly accurate and rich data consistently stands out – powering growth for more than 4,000 teams.”