Kenshoo Announces Support of Apple Search Ads

PRNewswire

September 24, 2018

Kenshoo’s New Relationship Enables Marketers to Capitalize on Apple Search Ads’ Continued Growth and Entrance into More Markets at Scale

Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform.

Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App Store in select markets across North America, Asia Pacific and Europe, including the US, Japan and UK.

Also Read: Mullenlowe Profero and Millennium Hotels and Resorts Wins 2018 Sitecore Experience Award for Best Use of Sitecore as Digital Experience Platform

The new offering delivers the full power of Kenshoo to manage Apple Search Ads, including account creation, keyword discovery, campaign management, tracking and reporting. Apple Search Ads’ tools to efficiently drive app downloads combined with Kenshoo’s deep expertise in search marketing delivers the next level of performance for mobile app marketers.

With support for a variety of premium publishers in addition to Apple Search Ads, advertisers can now manage all their mobile app ad campaigns in one place, at scale, saving time and making the best business decisions using cross-publisher data. From discovery, to stores, to retention and beyond, Kenshoo provides all-in-one technology to help mobile app marketers engage the right users in the locations and moments that matter and retain them for the long term. Kenshoo enables Apple Search Ads advertisers to scale and optimize campaigns toward custom in-app actions to engage app users, proven to boost the lifetime value (LTV) of app users by continuing to drive app engagement over time, ensuring user retention.

Also Read: Softcrylic DMP Team Wins Gold at Adobe 1st Ever AAM Insider Contest

“We’re humbled in having the opportunity to forge this relationship, recognizing Kenshoo as a driver of advertising innovation, with the presence and proven capabilities to help mobile app marketers capitalize on this historic opportunity with Apple Search Ads,” said Yoav Izhar-Prato, CEO, Kenshoo. “Kenshoo’s marketing platform ensures marketers have the best-in-class solution for decisioning, optimizing and automating their mobile app campaigns.”

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.