Enhancements Include New Multi-Cloud Hosting and Dynamic Content Capabilities

Recently, at Mobile World Congress 2018 in Barcelona, Braze (formerly Appboy), a leading marketing automation and customer engagement platform, announced technical integrations with Microsoft Azure and AccuWeather adding to the company’s existing partner ecosystem platform. These integration partnership announcements were made live from the world’s largest mobile technology event, alongside existing partners including Appsflyer, global leader in mobile attribution and marketing analytics, and Foursquare, location intelligence business solution.

The company announced an integration with Microsoft Azure, that will offer a new multi-cloud hosting option for Braze clients. In addition, Braze is expanding capabilities to its high-volume data export product, Currents, with integrations directly into Microsoft Azure in active development.

Also Read: Appboy Announces Plans To Rename Company to Braze, Cited as a Leader by Independent Research Firm

AccuWeather, the fastest growing provider of forecasts and warnings with Superior Accuracy and global leader in digital media and weather-related big data, will partner with Braze to allow for a seamless data connection from external APIs to support responsive, real-time personalization related to weather updates. With the Braze platform, brands can utilize the dynamic weather content from the world’s most trusted weather brand to create relevant messaging experiences across channels. For example, an eCommerce company can send daily morning style and fashion recommendations based on local weather, or a travel company can use snowfall accumulation predictions in the Alps as an opportunity to prompt customers to book a ski trip.

“The Braze partner ecosystem is open and flexible and we’re excited to build on our existing technical integrations with the addition of Microsoft Azure and AccuWeather. The use of real-time data streaming across technologies can be the difference between a cohesive product experience and one that harms your brand. Cross-channel messaging should feel like a conversation between two people — ultimately, that’s what leads to long-term value and ROI,” said Bill Magnuson, CEO and Cofounder at Braze (formerly Appboy).

Also Read: Interview with Bill Magnuson, Co-founder & CEO of Braze (Previously Appboy)

Brian Lavery, European Managing Director at AccuWeather, adds, “Engaging with users in today’s mobile and digital savvy world is the most critical component of modern marketing. As the world’s leading weather data provider, AccuWeather has unique insights about the potential of weather to enrich customer engagement for a more custom user experience. We’re excited to partner with Braze to help brands reach customers with relevant and highly personalized dynamic content.”

The Braze partner ecosystem platform and technical integrations are comprised of existing partnerships with Appsflyer, Foursquare, Amplitude, mParticle, Segment, Lob.com, Facebook Messenger, Twilio, Remerge, among others. Additionally, Braze clients Gett, Microsoft Office 365, and AccuWeather joined SVP of Marketing, Marissa Aydlett, at Mobile World Congress in a panel discussion on assembling the right team, tools, and partnerships to deliver transformative experiences for customers across industries.

Recommended Read: Not a Hype: Cross-Channel Messaging Can Boost Engagement by More Than 800%