Drift Doubles Down on AI Commitment with Launch of Virtual Selling Assistants

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Drift, the leader in Conversational Marketing, Conversational Sales and Revenue Acceleration, announced the launch of Virtual Selling Assistants. This new offering enables sales teams across the globe to increase quality pipeline and closed won revenue, without adding additional sales representatives.

“According to McKinsey, over 80% of B2B seller interactions have moved to digital, and 99% of B2B buyers say they will make a purchase in an end-to-end digital self-serve model,” said Leo Tenenblat, Chief Product Officer at Drift. “In order to stay ahead of the curve, companies must meet their customers where they are — and now, and in the future, that’s going to be online. Our Virtual Selling Assistants are able to engage and qualify site visitors at all hours of the day, in multiple languages — allowing sales representatives to focus less on repetitive tasks and more on closing deals.”

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Since launching its first AI based chatbot solution in 2019, Drift was issued its first patent and saw an 800% increase in new enterprise customers like Okta, Acquia and ServiceNow adopting the solution.

While bots from leading tech companies are designed for reactive “intent” driven use cases, like simple searches, Drift’s unique AI chatbot solution is based on events, and designed from the ground up for multi-turn customer interactions to engage buyers in human-like conversations. Unlike intent based solutions, which constrain a bot to thinking about one context at a time, Drift’s AI keeps multiple events active at once. This enables businesses to simultaneously answer buyers’ questions, while qualifying them at the same time.

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Drift Virtual Selling Assistants make sales teams much more efficient by: 

  • Engaging buyers 24/7, across the globe: Your sales team can’t be everywhere all the time. But Virtual Selling Assistants can, they use AI to meet customers where they are, on the customers’ terms. And they do it at scale, in multiple languages, 24/7/365.
  • Cutting through the noise on your website: Virtual Selling Assistants engage every website visitor through human-like conversation to identify who is ready and qualified to meet with sales representatives. This means sales teams can focus less on repetitive tasks and more on relevant prospects, leading to higher closed-won opportunities.
  • Deflecting customer support questions: Virtual Selling Assistants act as a concierge to engage customers and get them the answers they need – while protecting sales teams’ time. If a customer has an issue that requires a human, they can easily submit a ticket for support agents to follow up quickly.

“Drift’s Virtual Selling Assistant has helped ServiceNow quickly reach more customers globally and further expand in markets such as Germany with our first non-English speaking bot, increasing overall sales pipeline by 10% in 2020,” said Kevin Haverty, Chief Revenue Officer at ServiceNow. “Drift’s platform made it quick and easy to get started, without added headcount, enabling our EMEA team to ramp fast in using chat as a new revenue driving channel. With Drift, we are able to engage customers globally 24×7 in a more personalized, real-time and efficient way.”

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