FormHero Raises $12.3 Million (USD) Series A Funding Round Co-Led by Bessemer Venture Partners and RTP Global, Officially Rebrands to Daylight Automation, Inc.

Digital Solution Builder Transforms Data Collection & Exchanges to Improve ROI

Daylight Automation, Inc., a low-code platform that allows enterprises to rapidly build and deploy personalized digital solutions, announces a $12.3 million (USD) Series A funding round led by RTP Global, Bessemer Venture Partners, and Golden Ventures. Existing investors from the Seed round include Bessemer Venture Partners and Golden Ventures, who both significantly increased their overall investments.

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This round builds upon a successful $2.26 million (USD) Seed round in March 2020. The investments will support the company’s rebranding, accelerate hiring, and advance product development and marketing initiatives to further expand the company’s footprint in the U.S. and Canada.

Daylight enables enterprise customers, including BMO Financial Group, Shoppers Drug Mart, and Allianz Global Assistance, to easily build custom digital solutions that create engaging experiences for customer interactions while maintaining internal processes with increased accuracy. The company’s platform empowers enterprise teams to:

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• Create personalized self-service touchpoints
• Digitize paper-based workflows
• Create digital customer journeys
• Augment RPA, workflow management, eSignature, and legacy systems

“Our platform makes collecting and sharing information as simple as having a conversation,” said Art Harrison, Co-Founder and Chief Growth Officer of Daylight. “Our technology makes improving processes easier and more intuitive, saving organizations countless tedious hours of work while providing more enjoyable customer experiences that make their brands more sticky.”

Daylight’s goal is to quickly deliver accessible data collection solutions for both internal and external processes across multiple lines of business while protecting privacy and respecting ownership of data. Enterprises are leveraging Daylight’s platform to enable business units to build and manage processes on their own, allowing for their engineering teams to focus on core business processes and integrations. Organizations are using Daylight’s low-code platform globally to streamline external processes from credit card applications and insurance claims to internal processes that create consistency across every branch and employee experience.

“Daylight has developed an easy-to-use platform that is critical to the success of operations for companies all over the world. It is designed to solve complex processes and data challenges that are often overlooked resulting in wasted costs,” said Alex Ferrara, Partner at Bessemer Venture Partners. “Bessemer has been involved with many successful digitization platforms that define new markets. We expect Daylight will follow in their footsteps and become a leader in the enterprise digital processes market.”

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