New Dashboards Enable Marketers to Drive Digital Marketing Efficiency

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced the company has launched Digital Source Tracker with new dashboards that enable the Full Circle Method for Digital Marketing.

Digital Source Tracker allows marketers who use Full Circle’s Response Management product to connect clicks from digital advertising, your website traffic, social channels and other digital marketing outreach to leads, pipeline and revenue inside a CRM customer relationship management system. This enables marketers the ability to determine how their digital marketing efforts impact their overall sales results and to optimize their marketing mix. Additionally, the new Digital Source Tracker has more dashboards that help marketing professionals to fully apply the Full Circle Method to digital marketing efforts. The dashboards measure engagement (prospect interactions), cost (digital marketing spend), effectiveness (digital campaign performance) and revenue (how much revenue digital marketing generates).

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The Full Circle Method is a prescriptive, data-driven framework that empowers marketers make smarter investment decisions. It uses metrics to drive a four-stage marketing strategy: planning, achieving, optimizing and evaluating. Marketing professionals who use this method can create more effective plans, accurately measure against goals, improve performance and allocate spend more effectively.

“Digital marketers typically use toolsets that are separate from marketing operations or sales automation tools, which creates siloes of information. Digital Source Tracker connects the dots and gives users a comprehensive understanding of how digital campaigns influence revenue results,” said Bonnie Crater, President and CEO of Full Circle Insights. “In the current business environment where the coronavirus pandemic has eliminated live events and nearly 100% of B2B marketing programs are digital, measuring digital marketing has never been more important.”

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Digital Source Tracker’s integrated architecture automatically collects digital campaign data sending daily aggregate information into the CRM. The new dashboards use the daily aggregate data from Google Analytics, plus website touchpoints and CRM information, to create an accurate representation of digital marketing performance as measured by engagement, cost, effectiveness and revenue.

Digital Source Tracker Feature Summary

• Captures digital campaign details for each digital response from paid ads
• Captures organic, social, and referral details for digital responses from unpaid sources
• Captures details of first anonymous digital touchpoint associated with digital responses
• Captures digital details for form-fill campaigns
• Integrates directly with Google Analytics
• Tracks real-time digital costs
• Track volume of middle touchpoints per response to optimize the customer journey
• Scales to large volumes of traffic and response data
• Supports the Full Circle Method for Digital Marketing
• Aggregates and stores data in your CRM
• Full dataset available for use with business intelligence tools

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