Momentum Grows for Act-On Among Manufacturing Marketers

Marketing Automation Platform Optimizes Channel and Customer Engagement to Measurably Accelerate Sales Outcomes

Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, recently announced that global manufacturers such as Konecranes, Abracon, and Hitachi have adopted the Act-On platform with industry leaders like Avery Dennison, Mity-Lite, and Carlisle Interconnect Technologies renewing their commitment to Act-On. A growing number of manufacturers are choosing Act-On’s marketing automation solution to help their agile marketing teams effectively engage with large distribution channels to optimize engagement.

Helping manufacturers to effectively meet the simultaneous challenges presented by small marketing teams who must effectively engage large distribution channels and maximize small profit margins, Act-On is quickly becoming a de-facto standard for marketing automation in manufacturing. With the help of Act-On’s marketing automation platform, manufacturers are able to effectively work with channel partners, sharing communication templates, easily flowing leads to distribution partners, and optimizing team productivity to measurably grow sales outcomes.

“Our success is dependent on reaching engineers at the beginning of their problem-solving process,” said Peter Hoffman, VP of Sales and Marketing at R.M. Hoffman, manufacturer of industrial automation components, “Act-On has become crucial to our marketing and sales effort. We get vital information that accelerates our ability to talk to customers more intelligently early in the sales process.” Indeed, this advantage has helped the firm grow its sales leads 33% year over year, which has translated into 15% sales revenue growth.

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Bisco Industries, makers of electronic components, hardware and fasteners, grew its conversion rate 1,285% while increasing the number of campaigns it runs by 78%. And, Avery Dennison, a global supplier of adhesive technology, display graphics and packaging materials, increased its email open rate 3x with Act-On while saving countless hours of labor. According to James Moat, Director of Global Digital Corporate Communications at Avery Dennison, “Act-On’s automated programs have tripled our email open rates, saved us countless hours of labor, and has generated so many well-nurtured leads that our biggest concern is providing enough staff to follow up with them.”

Act-On’s Marketing Network capabilities allow manufacturers to create and share with channel partners templates for landing pages, emails and more. Thus, empowering small, agile marketing teams to engage with large distribution channels all while maintaining brand consistency and providing ease-of-use. Moreover, Act-On leads the market in its native CRM integration with popular solutions like Microsoft Dynamics, Sugar CRM and NetSuite that allow manufacturers to optimize the efficacy of marketing processes.

Momentum for Act-On is growing among manufacturing marketers as it has a powerful platform that enables successful marketing in the new digital era, while being easy to use and doesn’t require certified experts or IT hand-holding.

Recommended Read: Interview with Michelle Huff, CMO at Act-On Software