Integrated Social Listening into Social Media Management, in the only Marketing Technology Platform That Serves All of a Brand’s Technology, Marketing, and Media Needs in One Portal

Silvercrest’s robust proprietary martech portal, Local Marketing Automation Platform (LMap), is the only platform that allows brands to manage and access all of brands’ marketing and media needs from one portal, LMap.

Typically, Social Media Management platforms enable multi-unit social media management, with a secondary tier of other services, thereby, positioning themselves as having a suite of solutions in addition to their core product offering. However, rarely are those ancillary solutions robust enough to complement the overall service, and thus brands are routinely left to continue to cobble together marketing technology offerings to create a cohesive martech stack to service their needs.

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Leveraging their existing social media management software, Silvercrest now provides social media listening which is the fundamental underpinning of reputation management.

With Silvercrest’s proprietary technology already fueling brands’ social media communications, the new Social Media Listening Tool now is able to track, interpret, and learn what is being discussed on all social media channels. Moreover, brands can create Listening Rules to ensure that locations and/or the brand responds in a timely manner and appropriately. For example, if a location does not respond within a timeframe, a workflow can be programmatically created to alert a brand team member to either respond or prompt a response. And responses can be required to be within the LMap communication channel, thereby eliminating the ability for a location to circumvent the process. Other rules and workflows can be created depending on the need and/or flexibility of the brand.

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“We strive to find ways to enable locations and local franchisees to communicate with their customers in a way that still meets the overall brand standards. Identifying workflows and pathways to facilitate and enable both the local store and the brand to work in harmony is holistically gratifying and is one of the core purposes of our technological innovations,” says William Rodriguez President and Co-Founder of Silvercrest.

With the latest development to LMap, Silvercrest is the only platform that combines all aspects of a brands’ marketing technology stack.

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