Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth
Zuant, the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Since then, Zuant’s client base has grown to more than 575 clients. The company added 36 new clients since January 2019, 10 of which joined in January 2020. Current clients include 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others.
According to a recent article by Inkwell Global Marketing, the average budget for exhibiting at a trade show is $50,000. That’s a huge marketing line item that requires measurement and justification. Zuant allows marketers to track their ROI from events in terms of sales revenue. This empowers the marketer with real data to determine what shows are worth attending and establishes credibility with the C-suite.
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Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Zuant anticipates over 4,000 client events by the end of 2020. Revenues have also seen a healthy climb of 50% over the last two years.
“Zuant’s success is based on the very real need to quantify event marketing investments. CMOs, event marketers and sales reps are spending considerable time and budget exhibiting at shows. They are required to justify these expenses to the CFO. It has become table stakes for job security,” warns Zuant CEO and Founder, Peter Gillett.
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Zuant combines event badge scanning with the option of high speed business card scanning using OCR technology to transcribe the data. Event managers and sales reps are able to access their company’s content marketing portfolio when meeting with prospects in real time, and capture additional lead qualifying questions on either iPad or iPhone devices. Lead data is fed directly into their Marketing Automation and CRM systems for lead nurturing and sales follow-up back at home base, as part of the overall streamlined process.
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