CM Group, an Email Marketing company, announced the acquisition of Selligent (Selligent Marketing Cloud). This is CM Group’s fifth acquisition in the past 24 months and makes it the largest family of multichannel marketing and email companies worldwide. The purchase was done from HGGC.

“Selligent is an ideal fit for CM Group, and customers across all of our products stand to gain from our consistently-expanding family of brands” – Wellford Dillard

CM Group has more than 70,000 customers for its products including Campaign Monitor, Sailthru, Emma, Delivra, Vuture, Liveclicker, and now Selligent, and facilitates more than 180 billion consumer connections annually. With the acquisition of Selligent, the company’s annual revenue will exceed $250 million.

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The Partnership Will Enhance Product Capabilities

Selligent focuses on enterprise and mid-market financial services, travel, media, entertainment, and retail verticals which complements CM Group business. Along with Selligent, CM Group will now serve businesses across all major global industries and segments, from enterprises to small businesses. CM Group plans continuous growth with organic investments and acquisitions that will augment the capabilities of each product platform.

. Our unique, micro-service based product strategy allows us to increase the speed of innovation in our individual products so we can decrease time to ROI for our customers. For Selligent, we will quickly augment mobile app messaging, analytics, and real-time personalization capabilities through our expertise in these areas, while CM Group brands benefit from Selligent’s AI capabilities.” Wellford Dillard, CEO of CM Group

Selligent Marketing Cloud will operate as a distinct technology within CM Group, providing consistent value and innovation to its growing customer base, which includes global brands.

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Accelerating the Innovation

“Joining CM Group is an important milestone in Selligent’s evolution. CM Group’s growth-minded approach of investing strategically in acquired companies will drive value for both clients and partners,” said Karthik Kripapuri, CEO of Selligent. “Our team has been inspired by CM Group’s technology strategy which will allow us to expand our leadership position in martech while we keep our customers and partners at the center of all operations in both Europe and the U.S.”

“The HGGC team is very pleased with Selligent’s progress over the past five years, as it grew to become a global leader in omnichannel marketing,” added Rich Lawson, HGGC Chairman, CEO, and co-founder. “We are confident that the business will extend its legacy of innovation and continue to deliver world-class solutions as part of CM Group.”

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