Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful CX

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

Viraj T

December 12, 2018

Already a Part of the Oracle PartnerNetwork, Route’s Collaboration with ‘Oracle Marketing Cloud Capabilities’ Gives the Company an Added Edge to Deliver Better Experiences to Its Customers

More companies are moving to host their platforms on the Cloud — the concept of a physical server is getting outdated. Now, we have another brand, Route Mobile, following this trend and enlarging the Cloud-first approach in its efforts to upgrade its platform. Route Mobile has developed a communication platform for its customers, which is purely based out of the Cloud. Now, by partnering with the Oracle Marketing Cloud, they are ensuring that the platform is best in class.

“Being a technology-driven cloud communications platform provider means staying ahead of the innovation curve with innovative products and strategic partnerships. We intend to continue to ensure seamless delivery of SMS messages to companies so that they can have deeper mobile customer engagement with two-way SMS communication, which makes the interaction more engaging and generates an excellent customer experience,” said Rajdipkumar Gupta, MD and Group CEO, Route Mobile.

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“We are excited about this collaboration. We believe that Oracle Responsys’ customers will benefit from our quality A2P SMS routes across the globe, proprietary cloud communications platforms, and domain expertise. We will aim to ensure every enterprise is armed with a cloud or on-premise solution. We plan to leverage this platform to tap, offer our innovative products, and support customers around the world by utilizing the Oracle Responsys platform at a global scale,” he said.

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Sharad Kumar, CEO – Route Mobile LLC, added, “We believe that Route Mobile’s collaboration with Oracle Marketing Cloud eases the process for enterprise clients to choose the right SMS aggregator for their business whether it be for cost-benefit, local business and regulation understanding or SMS delivery rate. We also believe this engagement could bring exponential business growth in the Middle East and Africa, due to tremendous growth in mobile handset penetration.”

Route Mobile has a global presence with 800 mobile networks and another 230 network operators that the company works with. Their main product is the provision of high-quality A2P SMS routes. With the collaboration, Route Mobile hopes to reduce IT complexity for its clients and increase the return on marketing investment.

Viraj T

Viraj has worked in diverse industries for a decade and brings in six years of Technical Writing experience to Martech Series. As a writer, Viraj has written on a plethora of subjects and styles that include Information Technology, BlockChain, Fiction et al. When not writing Viraj loves to binge-watch Hollywood movies and American TV shows, cook, go riding and most importantly play with his cats.