Smart Communications™, a leading technology company focused on helping businesses engage in more meaningful customer conversations, announced that its platform is now available via Amazon Web Services (AWS) in Germany. Customers across Europe can now join those already utilizing the Smart Communications Conversation Cloud™ platform on AWS in the U.S., UK and Australia, to realize the benefits only a pure cloud deployment model can offer.

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The 2021 Gartner Market Guide for Customer Communications Management predicts that, “By 2023, over 75% of all customer communication management implementations will be cloud or hybrid solutions.”^[1] AWS provides a reliable, low-cost infrastructure platform in the cloud, with data center locations around the globe.

“Companies recognize the business value and are adopting cloud technology as part of their larger IT strategy at a rapid rate,” said Simon Tindal, CTO of Smart Communications. “The addition of the AWS data center in Germany now provides our customers proven and trusted cloud technologies to scale their customer conversations while being mindful of regional privacy regulations.”

Earlier this year, Smart Communications acquired Assentis, a leading European software solutions provider specializing in customer communications management with a focus on the financial services industry. Assentis customers and additional European companies are now well positioned to migrate from costly and time consuming on-premise solutions to take advantage of Smart Communications innovation that allows for flexibility and integrations into core systems.

This announcement follows the newly released 2021 Aspire CCM Leaderboard; an analyst evaluation in which Smart Communications received the highest score and was cited as “the only complete SaaS CCM platform proven to deliver enterprise-scalability in the cloud.”

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