Top Picks from Martech Series. Original Martech Insights from the Week Gone By

Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week.

AdTheorent Launches High-Quality Social Advertising

AdTheorent, a New York-based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups

Klear Introduces Automated Tracking for Influencer Marketing Campaigns

Klear Has Launched a New Feature for Instagram Stories That Enables Marketers to Measure the Impact of Influencer Marketing Campaigns

Facebook Has Hired a New CMO to Revamp its Brand Image

The New CMO Antonio Lucio Was Formerly from HP and Has Also Worked at Visa and Pepsi Previously

The Personalization Summit of 2018 Will Reveal Strategies to the Theme “Realizing the One-to-One Dream.”

The Premier Industry Event, Hosted by Evergage, is to Feature Industrial Speakers and Personalized Insights from Global Brands

SheerID Expands Digital Verification Platform Enabling Marketers to Acquire Customers Across More Segments with Gated Offers

Self-Service Digital Verification Platform Simplifies the Creation and Management of Gated, Exclusive Offer Programs; Extends Reach to over 10 High-Value Target Segments

fishbat Shares Four Strategies to Boost CRO

fishbat Shares Four Psychological CRO Tactics to Help Build a Stronger Brand Appeal Towards Customers

Monet Software Announces Workforce Management for Amazon Connect

Monet Software, a Leading Provider of Cloud-Based Workforce Optimization Solutions Integrated Seamlessly with Amazon Connect to Improve Agent and Customer Experience

Data Is the New Oil: Harness More to Enhance the Value Chain

Advice to sales teams looking for empowering connected, omnichannel commerce and intelligent experiences at the POS

ContentArmor Session-Based Watermarking Collaborates with castLabs Video Toolkit

ContentArmor and castLabs Will Collaborate on Session-Based Watermarking for OTT Content

YouTube Announces Product Features to Monitor Video Surfing

Following Facebook and Instagram, YouTube Also Will Be Alerting Its Users About Time Spent Watching Videos

Now, Google is Your Most-Reliable Holiday Planner

How Google Can Help You Plan Holiday Travel Better

Pandora Announces Brand New Format to Publish Dynamic, Sequential and Short-Form Audio Ads

First Time Ever, Pandora Enables Advertisers to Publish Audio Advertisements Beyond 15 and 30 Seconds

HubSpot Platinum Agency Partner TREW Marketing Doubles Growth Leads with Inbound Marketing

Austin-based Agency TREW Marketing Focuses Specifically on Helping Tech Clients While Using the HubSpot Platform to Grow Leads

Litmus Reveals New Integration with Salesforce Marketing Cloud

The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud

Intercom Makes Business Messaging Personal with Interactive Video Bots

Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales

That’s a wrap from us for this week. We will be back with more news next week.

Estimote’s Futuristic Beacon Enables Marketers to Undertake Location-Based Marketing

After Launching Their First Beacon in 2013, Estimote Announced the Arrival of Their Highly Evolved Product, ‘the Estimote LTE Powered Beacon’

Phrasee Lands $4 Million Series A Funding to Take AI-Powered Copywriting to America

Albion Capital Backs AI Marketing Tech Leader in Latest Funding Round

Silicon Slopes Company, Strala, Launches with Revolutionary New Approaches to Improving Experience & Marketing Big Data

Facebook Is Optimizing Content Marketing

Facebook is empowering publishers by releasing new tools to measure organic content performance.

That’s a wrap from us for this week. We will be back with more news next week.