MessageMedia Launches SMS for ActiveCampaign

MessageMedia Launches SMS for ActiveCampaign, a Text Message Integration to Enhance Customer Automation Workflows

PRNewswire

September 8, 2021

Global customer engagement and mobile messaging provider MessageMedia (www.messagemedia.com) today announced the launch of SMS for ActiveCampaign, its latest integration app with the leader in customer experience automation.

The direct integration of MessageMedia into ActiveCampaign will allow more than 150,000 businesses to improve communication and overall customer engagement with the power and cutthrough of text messaging. This includes enabling users to easily add SMS into existing automation workflows, real-time two-way text messaging with customers, and streamlined communications tracking.

Marketing Technology News: Atos Completes the Acquisition of U.S. Business Intelligence firm Visual BI

MessageMedia Chief Executive Officer Paul Perrett said: “Our customers tell us they want to consolidate communications and text within their marketing automation platforms. Our latest integration with ActiveCampaign meets this requirement by enabling exceptional customer engagement through SMS. As a global leader in mobile messaging, we are strengthening ActiveCampaign’s integration offering through the power of SMS workflow automation.”

ActiveCampaign Partner Manager Gwen Sioson said: “We’re excited to introduce these new SMS capabilities to our global business customers – who range from marketers to business owners – allowing them to send smart marketing messages at the right time, directly to customers’ phones. We chose MessageMedia as an integration partner for its industry-leading technology, superiorcustomer support, and international expertise.”

Key features of the integration include:

Personalized promotional campaigns: Add SMS to existing ActiveCampaign automation workflows to send targeted promotions
Two-way SMS conversations: Transform text messages with prospects and customers into conversations with the MessageMedia inbox
Automatic contact activity logs: All messages are automatically logged against contact records, allowing a 360-degree view of customer communications
Simplified country codes: MessageMedia converts mobile numbers automatically to include local country codes to save businesses time

Marketing Technology News: MarTech Interview with Maggie Lower, Chief Marketing Officer at Hootsuite

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.