TextUs messaging platform fills a major gap in business messaging allowing for real-time conversations that result in 10X higher engagement rates than email or voice
TextUs, an industry-leading enterprise texting solution that allows businesses to have engaging two-way conversations at scale, announced today it has raised $22M in Series C financing led by Atlanta-based Eastside Partners with participation from Colorado-based Access Venture Partners. The new investment will allow TextUs to accelerate its growth through increased product innovation and go-to-market expansion.
Marketing Technology News: MarTech Interview with Chris Leong, Chief Marketing Officer at Schneider Electric
“We’re excited to partner with TextUs to scale the team and continue building their intuitive, industry-leading platform. It’s rare to find investment opportunities where the management, technology, and market are all so strong,” said Benjamin Cobb, Partner at Eastside Partners. “We look forward to working with TextUs to deliver additional innovation and customer value to the marketplace.”
TextUs has established a leadership position by delivering a texting platform that allows companies to maximize both reach and conversion. As more companies seek solutions to effectively connect with customers, candidates, and employees, text messaging has become the most effective communication channel. Garnering a 98% read rate and response rate up to 10x higher than email or phone, texting’s higher engagement rate leads to higher productivity and, ultimately, more revenue and profitability for companies.
Marketing Technology News: BitcoinMixer.to Launching the Solution for Users’…
“TextUs is very fortunate to have forged a relationship with Eastside Partners and Access Ventures,” said Martin Payne, CEO of TextUs. “Business texting is a $4B market on a path to exceed $15B by 2028. This investment coupled with the expertise that these firms have in marketing software will allow us to extend our leadership position in our target segments of this rapidly growing market.”
TextUs has established a meaningful presence in select verticals by delivering a texting platform that allows companies to engage customers and candidates at scale and convert them to two-way texting conversations that result in substantially higher close rates. The platform’s value is further enhanced by integrations with existing enterprise software such as customer relationship management and human resource management systems. This solution maximizes engagement rates and works seamlessly with existing systems resulting in optimal customer conversion and user productivity, benefits that clearly differentiate TextUs from other products in the marketplace.
“Access Ventures invested in TextUs because we believe in the power of text as a communication medium. We were impressed by the ability of the TextUs platform to manage billions of messages while maintaining security and compliance. We believe that texting will be integrated into many, if not most, SaaS platforms overtime and that TextUs will continue to be the preferred partner in delivering and managing large scale compliant infrastructure,” said Frank Mendicino, Managing Partner at Access Venture Partners.
A remote-first company based in Denver, TextUs will be expanding its nationwide team, hiring approximately 40 employees over the next several months. These additional team members will allow the company to accelerate expansion of technologies that optimize engagement rates, integrations that enable access to new verticals, and go-to-market capacity that increases revenue growth. Please visit textus.com/jobs for a complete list of open positions.
Marketing Technology News: MarTech Interview with Henk Campher, CMO at Thinkific