Digital Marketing Expert to Guide Strategy of Australian Business Growth

NP Digital, a leader in performance marketing, announces Samantha Edwards as its new Group Business Director of NP Digital Australia. Edwards will lead and oversee Australian business development.

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Edwards brings over 15 years of SEO, communications and marketing experience with her to the role, a decade of which was in the Australian market. Prior to joining NP Digital, Edwards spent seven years at iProspect Australia holding the roles of a Client Partner/Group Business Director and Digital Performance Director.

“Samantha brings diverse skillsets in performance execution for clients and monitoring agency growth in Australia,” said Dan Kalinski, President of NP Digital Australia.  “We’re lucky to have her joining the team as the demand for digital marketing services from Australian businesses continues to propel our growth forward.”

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Edwards’s extensive experience in digital business, marketing, SEO campaigns, performance and client relationship management will be critical in this role. Edwards’s strategic oversight of Australian clients will span growth, development, customer relationships and internal processes.

“I’m very excited to be joining NP Digital as the demand for best-in-class digital marketing in Australia increases,” said Edwards. “My goal is to create an environment of motivated performers dedicated to equipping our Aussie clients for digital growth.”