ON24 , the leading customer engagement platform for B2B sales and marketing, announces an integration with LinkedIn that helps B2B marketers and other customer-facing teams move beyond standalone digital events to connected campaigns with broader audience reach and greater impact. The collaboration brings together ON24’s intelligent engagement platform with LinkedIn’s unmatched professional audience reach to help organizations engage more effectively and propel business outcomes.

This will streamline how teams build, publish, and easily promote events across platforms. Marketing and other customer-facing professionals can create ON24-hosted experiences, push them directly to LinkedIn Events, enable LinkedIn registration forms that sync registrants into ON24, and run event ad promotions on LinkedIn to scale audience reach and drive audience engagement for live and on-demand ON24 digital events.

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“By partnering with LinkedIn, we are bringing together two leaders from their respective fields,” said Sharat Sharan, CEO of ON24. “Combining ON24’s intelligent engagement platform with LinkedIn’s professional reach, we’re helping customers attract the right audiences to their events, seamlessly promote their events more effectively, and build deeper engagement that delivers measurable business results before, during and after every event.”

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Benefits for ON24 customers include:

• Seamless event creation: Build ON24 hosted events and publish to LinkedIn Events quickly and easily.
• Frictionless registration: Use LinkedIn registration forms to capture accurate sign-ups that sync directly to ON24.
• Integrated workflows: Sync event registration form data with ON24, LinkedIn, and CRM/MAP systems.

The launch marks the first phase of ON24’s efforts with LinkedIn to drive ON24 customer event engagement. It also builds a foundation for the next generation of event marketing that will help organizations turn digital events into powerful, continuous campaigns that build stronger customer relationships, accelerate engagement, and drive business forward.