AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Media Central Corporation, Conviva, JSA, Booyah Advertising, Infogroup, and Mediavine.
MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration
Media Central Corporation Inc. announced impressive revenue growth from the launch of its programmatic advertising initiative across its wholly owned properties NOW Magazine (“NOW”) and the Georgia Straight (“Straight). The AI-led programmatic advertising solution is one part of the Company’s latest initiatives in its efforts to monetize its growing audience of 6.5 million influential consumers through technology.
New Streaming Data Shows Demand For Streaming Content Explodes As Advertising Declines And Roku’s Dominance Continues
Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q1 2020 today, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space.
JSA’s Clients Leverage Digital Advertising for Lead Generation Amid COVID-Related Conference Cancellations and Postponements
Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads as face-to-face meetings are postponed, conferences are cancelled and direct sales campaigns are frozen.
Booyah Advertising, a leading digital marketing agency in the Denver metro area, has been named to Inc. magazine’s annual list of the Best Workplaces for 2020. Since its founding in 2001, Booyah has worked tirelessly to build a people-first culture. Booyah is proud to be recognized for its commitment to cultivating this company culture in the workplace.
Infogroup, via Its Yes Marketing Division, Receives Industry Recognition From the Internet Advertising Competition (IAC) and Horizon Interactive Awards
Infogroup, today announced its work on behalf of five clients earned twelve industry awards from the Horizon Interactive Awards and Internet Advertising Competition (IAC). The Horizon Interactive Awards, now in its 18th year, recognize and promote the best website designs, videos, online advertising, print media and mobile applications.
Mediavine Launches BidShield, a Proprietary New Technology to Safeguard Against Programmatic Advertising Industry Risks and Guarantee Publisher Payments
Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of BidShield. BidShield uses a proprietary formula to determine the risk factor for bids received in programmatic auctions, requiring higher bids from companies determined as ‘riskier’, thus providing financial protection for publishers.